Session Speakers
IAITAM is proud to support these industry professionals and leaders as they push ITAM forward! Each speaker will lead a 60 minute presentation, sharing their expertise through real world experience, case studies, and other means to provide you with the best techniques in the IT Asset Management industry.
Scroll to see a list of confirmed speakers for ACE. Click on a speaker to see their session information! We’re still accepting submissions, so this page will continue to be updated. Use the button below if you’re interested in speaking at our conference!
Aamer Trambu : SoftwareOne
Speaker Bio: Aamer Trambu is an ITAM Consultant with SoftwareOne. He has 8 years experience in the ITAM industry. Aamer graduated with an MBI in Finance from the University of Missouri, Columbia. He is passionate about process improvement and ensuring customers have knowledge and insight to drive savings and efficiencies.
Session Title: Fantastic IT Relationships – The secret sauce to great ITAM
Session Description: The ITAM team needs to build strong relationships with key IT departments to develop a robust ITAM Program.
Which IT departments are key stakeholders in the ITAM journey? IT Operations, IT Procurement, IT Finance and others.
How can ITAM build long lasting sustainable relationships?
The strength of an ITAM program lies not just in the tools and processes but in the relationships between the people who manage these assets. By fostering strong, collaborative relationships between key IT departments, we can build a more mature ITAM.
Aamer Trambu
Aaron Cramer : Sage Sustainable Electronics & C. Alex Juarez : Huntington National Bank
Aaron’s Bio: Aaron Cramer is the Director of Practice Advisory and Client Engagement for Sage Sustainable Electronics. Before joining Sage in 2022 and over the last 20+ years, Aaron has led global IT Asset Management and IT Financial Management teams and practices for some of the largest organizations in the Healthcare and P&C Insurance industries. He has a BA in Business Administration from Merrimack College and a Master’s in Finance from Northeastern University. He is married and a father of two daughters and any spare time he has he spends wading in the streams of Connecticut trout fishing.
Alex’s Bio: C. Alex Juarez has been with Huntington National Bank since 2013, as a ServiceNow Administrator, Service Delivery Manager, and currently a Senior Infrastructure Manager responsible for overseeing the Hardware and Software Lifecycle Management teams since 2020. Prior to IT, Alex served as an educator in Chicago Public Schools for 10 years. Alex received his Bachelor of Music Education from VanderCook College of Music, multiple Master’s degrees from The Ohio State University, and an MBA from Ohio Christian University. Alex is married, has four adopted children, two dogs, and a fondness for Camaros.
Session Title: Creating a First-Class ITAM Program is Within Reach
Session Description: In my Corporate experience as an ITAM & ITFM leader – including my recent experience here at Sage Sustainable Electronics – I’ve seen what it takes to make ITAM succeed. I’ve also witnessed the headwinds to success. The most impressive and mature ITAM implementation I’ve seen is at Huntington National Bank. From the ground up, they’ve plowed through those headwinds to build a first-class program that provides value across the organization and beyond! How’d they do it? Come find out! Moderated by me & presented by Alex Juarez of Huntington.
Aaron Cramer & C. Alex Juarez
Aaron Officer : BlueCross BlueShield of Tennessee
Speaker Bio: With over 15 years of experience in IT infrastructure leadership, I specialize in IT Asset Management (ITAM). I have successfully implemented a robust ‘residential recovery’ program and utilized Air Tags for tracking and shipping data-bearing devices. My expertise includes developing a seamless, zero-touch process from procurement to disposition for hardware and hardware refreshes. This approach has resulted in over $1M in remarketing credits. Additionally, I have driven initiatives that ensured zero equipment to landfill, recycling over 78 tons of material and significantly reducing environmental impact through carbon reduction equivalencies. I am passionate about optimizing ITAM processes
Session Title: Securing the Exit: Ensuring Complete Recovery of Data-Bearing Equipment from Offboarded Employees
Session Description: This presentation will explore effective strategies for recovering data-bearing equipment from offboarded employees. Learn how to implement robust processes to ensure no device is unaccounted for, leveraging innovative tracking technologies and comprehensive recovery programs. Discover best practices to protect sensitive data, streamline equipment retrieval, and minimize risks associated with employee offboarding.
Aaron Officer
Aaron Zeper : DMD Systems Recovery, LLC
Speaker Bio: Aaron Zeper is CEO of DMD Systems Recovery, an ITAD company serving the Fortune 5000 and Cloud 500 across all IT asset classes. DMD is NAID AAA Certified, R2v3, and a B Corp, making decisions serving our community, our planet, and then profit. This unique focus is why DMD is a Reuse First™ ITAD innovating a services model with Transparent Revenue Share™. Aaron has spent 20 years leading teams and companies with specialized expertise in IT Services, Microsoft Practices including SAM and License Advisory, Third Party Maintenance and OEM alternatives, and Telecom Expense Management.
Session Title: Pulling Back the ITAD Covers: What ITADs Do but Don’t Say
Session Description: Learn the ITAD tricks of the trade. These are the top things ITADs do and don’t share. Learn how many ITADs behave counter to your best interest. We expose the specifics, including Revenue Share, Retail Costs, ESG Calculators, and more, so YOU operate from a position of knowledge allowing YOU to quickly and impactfully improve YOUR ITAD program. CAUTION: what you hear may cause immediate changes to your ITAD relationship!
Aaron Zeper
Alan Bain : ISAM
Speaker Bio: Mr. Bain is presently the Vice President of Delivery for Information Systems Asset Management (ISAM). He provides asset management, software portfolio management, and vendor negotiation services to a wide variety of clients ranging from Federal Agencies to State Governments to Fortune 500 companies. He is directly responsible for managing service delivery and product development for ISAM. Mr. Bain has been in the Information Technology sector for 40 years and actively involved with Software Asset Management for more than 30 years. He is a Certified Software Asset Manager (CSAM) as well as ITIL Foundation certified.
Session Title: Do Your SAM Policies Match Your Reality?
Session Description: Many organizations have implemented robust Software Asset Management environments that include comprehensive policies and procedures. Do those policies and procedures match your reality of what work is being done, how tools are being implemented and the practical side of software acquisition? It is important to audit the official policies so that they match the reality of what is happening in the organization. Examples will be given of policies and how the organizations reality matches them or not.
Alan Bain
Alex Geuken : Xensam
Speaker Bio: Ive been working with software, licensing and Sam more than 15 years. With experience as a licensing advisory I know the ins and out of Microsoft licensing. Negotiated contracts for customers and helped organizations handling audits. During my years I have also worked for SAP and know how it looks on the other side. How management push down audits to drive revenue.
Session Title: How to get daily savings with your SAM practise!
Session Description: How do you get daily savings with your SAM practice? The data needs to work for you.
Automate the process. Sharing the data with your organizations. Let your organization do the savings for you, become the spider in the web and DATA King/Queen. The most valuable information is in the DATA, populate the CMDB, involve finance, and procurement and make all data available for everyone. The more you know the better informed decisions you will make.
Alex Geuken
Amy Jones & Michelle Wescovich : Leidos
Amy’s Bio: Amy Jones is the ITAM Operations Manager for Leidos. She has 12 years of experience in IT asset management in both Software Asset Management and Hardware Asset Management.
Michelle’s Bio: Michelle Wescovich is a Software License Manager with Leidos, Inc. She has worked in the SAM industry for 12 years, starting her career as a Compliance Coordinator for Xerox. She is passionate about the customer experience and ensuring optimization while maintaining compliance in both SAM and HAM.
Session Title: Software Audit Defense – How To Prepare For and Respond To A Software Vendor Audit
Session Description: Speakers will discuss how to prepare for and respond to a Software Vendor Audit. This will be a “cradle-to-grave” session that will take the audience through the process from the initial notification up to the final submission of data to the Vendor.
Amy Jones & Michelle Wescovich
Ann Marsh : Belron International
Speaker Bio: Ann Marsh has been doing IT asset management for over 20 years. She has built successful IT asset management programs at large global companies in the Twin Cities and is a frequent speaker at ITAM events. She also started the Twin Cities IT asset management user group in 2008 and the group continues to have quarterly meetings helping to build a strong asset management community. Right now Ann is working to build her 4th ITAM program at Belron International. In her spare time Ann enjoys gardening, attending concerts and spending time with her 3 year old grandson.
Session Title: Building a successful ITAM program from scratch or fixing an existing one!
Session Description: Do you need to justify and build an ITAM program? Ann has built three successful ITAM programs at three different organizations and is the process of building a 4th program. Learn from her failures and successes of how to get funding, how to get started and how to be successful in your first year and then build on those successes in the next 2 – 3 years. This will include governance, process and software and hardware asset management
Ann Marsh
Annaliza Bradley
Speaker Bio: Annaliza has been an IT leader for 15+ years managing entire end-to-end ITAM lifecycles (HAM, SAM, ITAD) by building transformational ITAM programs at Fortune 500 companies from the ground up. She’s passionate ITAM leaders have a fiduciary duty to implement tool-agnostic policies & processes that enforce compliance & governance while reducing costs & mitigating risks. She has saved millions in USD throughout her IT career adhering to industry best practices & those funds were reinvested into sustainability & scalability. Annaliza holds a Master of Science in IT & ITAM certifications through IAITAM (CITAM, CHAMP, CSAM, CMAM, CITAD (consecutively since 2013)) & ServiceNow (CIS-HAM, CIS-SAM).
Session Title: Help the company’s ITAM implementation project succeed, so the company doesn’t waste time or money!
Session Description: Has the company hired a professional services vendor to implement a shiny new ITAM solution for its hardware, software and/or cloud assets? Please don’t sit back & let the vendor scramble blindly while burning project hours to ash because nobody is ready to shift the company culture & hold stakeholders accountable to take the necessary actions to make the shiny new ITAM solution successful. Let’s get together and talk for an hour about some best practices the company should complete proactively before its ITAM implementation project kicks off.
Annaliza Bradley
Avik Ghosh : Oomnitza
Speaker Bio: Avik Ghosh leads Oomnitza’s efforts in helping companies drive measurable business value through AI, data solutions, and low-code platform capabilities for Enterprise Technology Management (ETM). With over 23 years of experience, Avik specializes in business strategy, operations management, and engineering, with a focus on data-centricity, strategic analytics, and AI. He holds an MBA from UCLA Anderson School of Management and an MS from Stanford University and is a frequent speaker at industry events.
Session Title: Integrating AI and Machine Learning into IT Asset Management
Session Description: This session delves into how advanced analytics, driven by AI and machine learning, can transform IT asset management. Participants will discover the latest tools and techniques that allow businesses to optimize their technology assets, forecast maintenance requirements, and boost operational efficiency. Through real-world examples and case studies, attendees will learn how AI can automate daily tasks, enhance asset management, and reduce costs.
Avik Ghosh
Balram Pandey : EY
Speaker Bio: I am a Technology Strategy and Transformation Consultant at Ernst & Young. My previous roles include Director at RBC, Managing Consultant at IBM and Global Process Owner at Siemens. I am a pragmatic thought leader with over 25 years of experience in diverse IT fields. In recent years, I am specializing in Software Asset Management, IT Asset Management, and Service Configuration Management helping large and complex organizations achieve their goals. I have pragmatic approaches to transform these practices and deliver measurable value to the organization. I have successfully delivered domestic (Canada) and global assignments in Germany, Ireland, Turkey, Finland, Philippines, Brazil, and USA.
Session Title: What breaks or makes CMDB?
Session Description: This session highlights key root causes of IT asset data inaccuracies in the CMDB and how to remediate those root causes. Connecting tools with CMDB gives the baseline foundation but it is not enough for the reliability and accuracy of asset data and it is very important to integrate processes that dilute the data. This session focuses on interfacing processes, like Change Management, and provides effective and pragmatic solution to integrate them with the CMDB so that your asset data is reliable and trustworthy.
Balram Pandey
Ben Kamper : Calero
Speaker Bio: Technology is a calling for Ben Kamper. The through-line of his career (private equity, Insurtech, fintech, and Calero) tracks opportunities for creative problem-solving. He applies outside-the-box, intuitive leaps to help organizations conquer their most complex obstacles. He joins us today to help overworked, underappreciated, and underpaid ITAM and procurement teams reclaim their time and create documentable wins across their organizations.
Session Title: Secrets to uncovering shadow Saa
Session Description: Many end users are true innovators at smuggling unauthorized SaaS into your network. Gartner suggests IT teams see just 40% of the applications in their organizations. Visibility is improving, but shadow SaaS presents real security and audit risk.
Join us to shine a light on shadow SaaS and become an IT superhero. Here’s how:
• Diversify your data sources for critical insights on subscription, license, and usage
• Engage end users with accurate and actionable opportunities
• Charge back to licensed users and teams more accurately
Ben Kamper
Beth Kaminski & Alyssa Kaminski : Dart Container Corporation
Beth’s Bio: Beth Kaminski is the IT Asset Program Manager at Dart Container. She has 25+ years of IT Asset Management experience. The skill sets she brings to ITAM are varied but her true passion is all things ITAM. She started her first SAM practice team in the discipline’s infancy and continues to redefine best practices for teams. Beth regularly provides insight on her experience to the ITAM community and is passionate about SAM’s future. Under Beth’s direction Dart received the 2021, 2022 and 2023 Snow Technology Intelligence Awards. She is honored to have received the ITAM Review 2023 Lifetime Achievement Award.
Alyssa’s Bio: Alyssa Kaminski is the IT Asset Administrator for Dart Container. Currently she is administering the software renewal process engaging with IT, finance, procurement and business stakeholders. Alyssa has a degree in Psychology from Michigan State University. She also played Lacrosse in the NCAA for several years. She brings critical thinking, a good understanding around the strength of teamwork, the ability to work out challenges and getting out ahead of the ball in software administration. She is very excited to grow into a family tradition of supporting and promoting the SAM discipline.
Session Title: The New, the Seasoned and the Challenge
Session Description: Whether you are new to ITAM or a seasoned practitioner join Alyssa Kaminski (new) and Beth Kaminski (seasoned) as they moderate this interactive session. This discussion will explore the challenges faced by both new and seasoned practitioners. This unique question and answer session will highlight what is needed to keep ITAM alive and growing into the future. Bring your questions, concerns, experience and comments to share. All questions and mentoring is encouraged. We are all responsible, the new or seasoned, for the future of ITAM.
Beth Kaminski & Alyssa Kaminski
Bo Guilbeault : Starbucks
Speaker Bio: Bo is an experienced industry veteran. He is well rounded having worked for OEM’s (Microsoft & HPE), Channel Partners (CompuCom & Arrow Electronics) and Fortune 500 companies. During the last five years at Starbucks and IAITAM, his focus is on advancing IT asset management strategies that promote governance, financial strength, chain of custody along with sustainability and circular economy practices. Bo has tons of experience with lifecycle management strategies for hardware, software and the suppliers involved with ITAM efforts.
Session Title: Back to the Future – ITAM has come a long way, what’s next?
Session Description: This session will be a light-hearted look at the trends that made this industry and what potential influences will impact our future.
We will touch on these areas and Bo will provide his perspective as an active practitioner in a Fortune 500 environment.
• Technology Architecture (On Prem, Off Prem, 3 Tier, 2 tier)
• Artificial intelligence (Will it take our jobs)
• Data (who owns it, manages it and or protects it)
• Application licensing – (Everything as a platform)
• OPEX vs CAPEX ( Do we want to own anything )
• The dynamics of the workforce (Ageism, Quiet Quitting)
• Right to Repair (Sustainability for waterfall impact)
• Right to “Remarket/Sell” your owned assets (ITAD Revenue)
• Suppliers and their role in ITAM (Everyone are claiming to be in ITAM)
• ESG Reporting (Marketing versus doing the “right” thing)
• Hero to Zero or Imposter complex (This is a tough role)
• Career Paths
Bo Guilbeault
Bob Lafon : Capital Growth Partners
Speaker Bio: I possess 40 years of experience working for regional, national, and international cellular carriers. I was also Co-Owner of one of the most successful Verizon retailers, winning their Dealer of the Year award 9 consecutive years. As a consultant/business advisor, I have worked on more than 100 client projects in the past 15 years. My current firm, Capital Growth Partners, is comprised of 13 C-level executives with over 500 years of combined experience. We do a great deal of work with ITAD and Mobility clients.
Session Title: Future-Proofing ITAM: Scaling for Growth in a Dynamic Business Environment
Session Description:
• Planning for scalable ITAM solutions in fast-growing organizations.
• The impact of mergers, acquisitions, and rapid digital transformation on asset management.
• Best practices for evolving your ITAM strategy as your business grows.
Bob Lafon
Brian Wahoff : CSI Leasing
Speaker Bio: Brian Wahoff is the Chief Information Officer of CSI Leasing and is responsible for overseeing all IT operations, including infrastructure, information security, application development and the data warehouse. Brian has over 25 years of IT industry experience, beginning in 1996 at CSI’s ITAD subsidiary EPC where he rose to the title of CTO during his tenure. Brian is a veteran speaker of information security and IT Asset Disposition conferences and is an expert at speaking on data destruction processes of IT equipment.
Session Title: Return to office: ITAD implications
Session Description: Is your company considering a return to the office policy? With so many organizations altering their remote work policies, we can expect the ITAD landscape to be disrupted. Asset managers, along with ITAD providers, will have no choice but to adapt. As such, we will explore how this transition will affect returns, demand for new hardware, ITAD service requests, and box/redeployment programs. Brian will share his predictions for how this will affect IT asset managers and solutions to overcome hurdles and succeed during the transition.
Brian Wahoff
Carlos Robles : SanDisk
Speaker Bio: Carlos brings over a decade of experience transforming how organizations manage software assets. Starting his career as a Big 4 software auditor, he gained firsthand insight into compliance pitfalls. Today, Carlos leads a global software asset management program, driving millions in cost savings and avoidance while enhancing audit efficiency through innovative strategies and technology. A seasoned strategist and team builder, he specializes in maturing SAM programs, aligning them with business objectives, and navigating complex licensing landscapes. His unique “auditor-turned-advocate” perspective provides invaluable guidance to organizations striving for SAM excellence.
Session Title: The SAM Maturity Blueprint: Executive Buy-In, Build, Lead, Win
Session Description: Building a successful SAM program takes more than tools—it requires strategic vision and creative execution. This session explores innovative ways to gain executive sponsorship, creative approaches to building a high-performing team, and practical techniques to position yourself for ongoing success. Packed with actionable insights, this session will inspire and equip you to elevate your SAM program and consistently create win-win outcomes for your organization.
Carlos Robles
Chante Dobson : St. Jude Children's Research Hospital
Speaker Bio: Chanté is an enthusiastic newcomer to the field, eager to learn and contribute. She has recently embarked on her journey as a Software Asset Business Analyst at St. Jude Children’s Research Hospital. Her passion lies in optimizing software asset management practices, and she’s already making strides in spearheading initiatives within this critical domain. Chanté brings a fresh perspective, analytical curiosity, and a commitment to supporting St. Jude’s mission through effective software asset management.
Session Title: SAM to the Future: From Post-It Notes to Paperless SAM
Session Description: Join us on a transformative journey from chaos to clarity as we evolve from a disorganized Post-It Note SAM process to a streamlined, paperless system. Using Adobe—a high-volume, low-impact license—as our starting point, we developed a successful blueprint. In this session, we’ll share the key successes, failures, and ‘Aha’ moments that defined our SAM evolution. This isn’t about quick fixes; it’s about the power of a methodical approach. Discover how a steady pace leads to lasting results in the world of SAM.
Chante Dobson
Charles Pellicane : Human-I-T
Speaker Bio: Charles is a nationally recognized expert on e-waste and IT Asset Disposition (ITAD) with experience speaking in front of the United States Senate Committee on the subject in July, 2023. After five years as a continuous improvement expert for a Fortune 100 firm, Charles joined Human-I-T in June, 2019. Charles played a pivotal role in guiding Human-I-T in acquiring NAID AAA certifications and ISO certifications for all Human-I-T facilities while securing partnerships with Fortune 500 clients. He holds a Bachelor’s of Business Administration from the University of Wisconsin-Madison with a double major in Legal Studies and Risk Management & Insurance.
Session Title: Transform ITAM and Drive ESG Success
Session Description: Discover the crucial link between ESG (Environmental, Social, and Governance) goals and IT asset management. In this interactive session we will explore how responsible IT asset management can drive sustainability, enhance corporate social responsibility, and ensure compliance with governance standards. You will walk away with actionable strategies from the organizations that do it best and you will have the chance to model out how changes to your company’s ITAM program can impact your ESG goals. Don’t miss it!
Charles Pellicane
Chris Mammano : Dynamic Lifecycle Innovations
Speaker Bio: Chris Mammano is the vice president of ITAD channel at Dynamic Lifecycle Innovations. As a graduate of the University of Pennsylvania with a BA in Economics, the broad concepts of that curriculum served as the foundation for his career in selling high impact IT solutions to Fortune 1000 corporations and public sector clients. After almost 4 decades of building and leading solution providers and value-added resellers, at Dynamic Chris dedicates his efforts solely towards providing one of the most important, impactful, and perhaps least understood solutions in the information technology arena, compliant ITAD services
Session Title: Personalized Solutions: Customizing Your ITAD Program to Fit Your Needs
Session Description: Proper disposal of your end-of-life IT assets is sometimes just the beginning. Managing logistics, data security, remote assets, and asset collection can result in reduced asset value and increased risk. Discover how customized ITAD services can overcome these challenges and elevate your asset disposition program. Gain actionable insights into the essential services that enhance efficiency, maximize ROI, and pave the way for a seamless, successful ITAD strategy.
Chris Mammano
Chris van der Zwan : 2Data
Speaker Bio: Over the past 12 years, I’ve cultivated a deep passion for Microsoft Licensing. Navigating its complexities has been an incredible journey, and I’m excited to share that expertise with our team and valued customers. Beyond licensing, I find joy in winter sports, diving, cycling against the Dutch wind, and spending quality time with loved ones.
Software management has grown so complex that even experts face challenges. That’s why I joined 2Data—to simplify the process, share knowledge, and support customers. Together, we can navigate the ever-evolving tech landscape and make software management more accessible and efficient for everyone.
Session Title: How to Define Microsoft Optimisation & Build Up the Negotiation Strategy?
Session Description: Discover how to define Microsoft Optimization and create a negotiation strategy tailored to your organization’s needs. Learn to assess licensing agreements, identify cost-saving opportunities, and ensure compliance. This session offers practical tools to prepare for negotiations, anticipate vendor tactics, and achieve value-driven outcomes. Optimize your licensing environment and secure long-term success.
Chris van der Zwan
Craig Boswell : HOBI International, Inc.
Speaker Bio: Craig Boswell is the co-founder and president of HOBI International, Inc., a leading provider of IT and mobile asset disposition solutions. He specializes in developing innovative processes for reverse logistics, data security, and revenue optimization through reuse and recycling. A sought-after speaker, Craig frequently addresses topics such as mobile IT security, reuse sales, and sustainable design. He has also contributed to the development of the EPA’s R2 (Responsible Recycling) certification, reflecting his commitment to advancing industry standards in electronics recycling and environmental responsibility.
Session Title: Navigating ITAD Global Challenges: Transboundary Movement, Compliance, and Climate Impact
Session Description: The ITAD industry faces global challenges, including international e-waste regulations, evolving compliance standards, and sustainability demands. In this session, Craig Boswell, a leader in ITAD and sustainability, will address critical international topics such as navigating the Basel Convention, aligning ITAD practices with ESG goals to meet global expectations, and delivering secure, transparent, and sustainable solutions. Attendees will gain insights and strategies to thrive in the increasingly complex global ITAD landscape.
Craig Boswell
Crystal McLeod : CGI
Speaker Bio: Crystal McLeod is a senior IT director with extensive experience in enterprise architecture, IT asset management, cybersecurity, IT services, and network management. She has held leadership roles in government and corporate sectors, including the U.S. Department of Treasury, US Airforce (as a contractor), and currently with CGI. Her achievements include revamping IT asset management systems, improving inventory accuracy, and optimizing enterprise architecture programs. She holds multiple IAITAM certifications, a CISSP and PMP, and has a strong background in regulatory compliance and IT governance. Over the years Crystal has received several awards and recognition for her contributions.
Session Title: THE 50% COMPREHENSION-when they hear you but cannot understand….
Session Description: What happens when you say 100% of what needs to be said but they only acknowledge half. Governance & compliance can be extremely difficult, especially when the organization is not mature enough to support the structure and communications required to accomplish both.
Crystal McLeod
Dag Adamson : Destroy Drive
Speaker Bio: Dag Adamson, has 20 years’ experience in the securing and destroying data found in retired IT assets. Presently Dag works with global ITAD, VARs, 3PMPs, and Fortune 500 companies to build next generation secure data destruction programs.
Mr Adamson’s background includes: serving on the global board of directors of the National Association of Information Destruction, founder of one of the first ITAD companies with facilities across the US and performing extensive research and published articles on the advancements in data destruction.
Dag holds an MBA from Boston College and a BS in Electrical Engineering from Worcester Polytechnic Institute.
Session Title: A.I.’s Impact on Data Center Infrastructure – Accelerating Decommissioning & Data Destruction
Session Description: The session will explore the impact of AI on data center operations, covering changes to physical infrastructure, more diverse storage media, and the need for IT asset managers to adapt. Case studies will highlight the challenges and solutions for data destruction, decommissioning a facility with over 600 cabinets and multiple floors of office space.
Dag Adamson
David Boyle : Open iT, Inc.
Speaker Bio: David Boyle is a Partnerships Manager for Open iT, with 25+ years of global leadership, product management, and geoscience experience in the Oil & Gas Industry. He has worked in leadership roles for ConocoPhillips and bp in Europe and the US. David’s passion lies in using data not just for analysis but as a powerful storytelling tool that informs decision-making and fosters innovation.
Session Title: Optimizing Software Asset Management with AI and Machine Learning
Session Description: The integration of AI and machine learning is transforming Software Asset Management (SAM) by enabling intelligent automation and predictive insights. AI-powered analytics can detect unused or underutilized software licenses, recommending reallocation or cancellation to reduce costs. Machine learning enhances forecasting by analyzing historical usage patterns, identifying anomalies, and improving budgeting accuracy and strategic planning.
These advancements empower organizations to optimize their software investments proactively
David Boyle
Ed Pletner : Avritek
Speaker Bio: Ed Pletner is the Founder and CEO of Avritek, a leading IT asset disposition (ITAD) company. With over two decades of experience in the IT asset management industry, Ed has been instrumental in guiding organizations through the complexities of IT asset lifecycle management, ensuring both compliance and sustainability.
Ed is a recognized thought leader in the ITAM community, contributing to the advancement of best practices and innovative strategies. He is committed to helping organizations maximize the value of their IT investments while minimizing risks associated with data security and environmental impact.
Session Title: Optimizing Logistics for IT Asset Management Success
Session Description: An effective IT Asset Management program depends on seamless logistics to track, transport, and manage assets throughout their lifecycle. This session will explore best practices for optimizing logistics, including inventory accuracy, chain of custody, secure transportation, and end-of-life asset disposition. Attendees will learn how to streamline workflows, mitigate risks, and ensure compliance. With real-world case studies, we’ll highlight improving visibility, reducing costs, and enhancing sustainability for a successful ITAM program.
Ed Pletner
Eric Gohdes : Xensam AB
Speaker Bio: Eric Gohdes is a leading expert in Information Technology Asset Management (ITAM), specializing in software optimization and vendor management across North America. With extensive experience helping organizations maximize their technology investments, he guides enterprises in developing strategic approaches to software asset management and license optimization. In his session, Eric will share insights on mastering AI governance by treating artificial intelligence as a strategic asset, drawing from his deep background in ITAM and vendor relationship management.
Session Title: AI Governance Excellence: Transforming AI into a Strategic Asset
Session Description: As enterprises grapple with evolving AI legislation and local regulations, managing unauthorized AI tools—currently exceeding 55% of deployments—has become a critical challenge. This session explores a strategic approach to AI governance through the lens of asset management. Learn how to leverage your CMDB, enhance data quality, and implement comprehensive oversight of hardware, software, and SaaS applications to ensure compliance and minimize risk in your AI ecosystem.
Eric Gohdes
Francisco San Martin Garrido : SoftwareOne
Speaker Bio: Information Technology BSE and Quality Management Systems MS with 21 years of professional extensive experience in the fields of IT Business Management, IT Asset Management and IT Financials. FinOps Certified Practitioner and Certified Software Asset Manager (CSAM).
During his career, he has been an advisor to the largest companies in the banking, financial, retail, and telecommunications sectors in Latin America, successfully establishing best practices in IT asset management and IT financial management.
Currently, leads the IT Financial Optimization Services Business Line for Latin America within SoftwareONE.
Session Title: IT Resources Tagging: Let’s Make ITAM, FinOps, and Business Speak the Same Language
Session Description: In today’s digital era, organizations increasingly rely on technology to drive their operations and achieve strategic goals. However, as the complexity of IT environments grows, so does the need for effective management of these resources. This is where ITAM (IT Asset Management), FinOps (Financial Operations), and alignment with business objectives come into play. A key component for this integration is IT resource tagging. Let’s explore how tagging can facilitate ITAM, FinOps, and business to speak the same language.
Francisco San Martin Garrido
George Ganas : Zones LLC
Speaker Bio: With 20+ years of experience in various roles consuming and selling IT solutions and services, George Ganas is a pre-and post-sales solutions expert specializing in IT Lifecycle Services at Zones.
He is an expert who loves to speak and share insights on Workplace solutions, advanced technologies for Cloud and Data Centers, Networking and Security, and Digital Transformation. George collaborates closely with customers, attentively listening to their challenges and swiftly applying his playbook of success to design the ideal solution.
Session Title: ITAM & ITAD: A Unified Approach Towards Security & Sustainability
Session Description: Explore the evolving landscape of IT Asset Management (ITAM) and IT Asset Disposition (ITAD), highlighting their interconnected roles in optimizing asset value, ensuring security, and sustainability. As businesses face increasing regulatory requirements and data security concerns, effective ITAM strategies paired with responsible ITAD are essential. Learn best practices for lifecycle management, secure data destruction, asset refurbishment, and responsible disposal to maximize efficiency, mitigate risks, and align with sustainability goals.
George Ganas
George Weisgerber : Galide
Speaker Bio: George Weisgerber is the VP of Partnerships & Procurement at Galide, the leading device-buyback solution for schools & enterprises. He also serves on the Technical Advisory Committee for SERI (Sustainable Electronics Recycling International), the governing body & ANSI-accredited Standards Development Organization for the R2 Standard. George’s focus is helping IT teams maximize the value of their aged technology, as securely & sustainably as possible.
Session Title: Return to Office: ITAM Strategies for a Hybrid Workforce
Session Description: IT Asset Managers navigating RTO now face new challenges in managing, securing & optimizing inventory across hybrid environments. From tracking remote devices to ensuring secure redeployment & decommissioning, the evolving workforce demands a smarter approach to ITAM.
Join George’s session on best practices for ITAM in the RTO era including
*Reconciling & redeploying assets
*Mitigating security & compliance risks
*Maximizing value recovery
*Driving operational efficiency
Don’t miss this opportunity to future-proof your ITAM strategy!
George Weisgerber
Greg McLaughlin : The Ohio Public Employees Retirement System (OPERS)
Speaker Bio: Greg McLaughlin is the ITAM Administrator for the Ohio Public Employees Retirement System, holds a Bachelor’s degree in Business Marketing from The Ohio State University and a Masters in Business Administration from Colorado State University. He has worked in the public retirement world for over 23 years in various capacities focusing on project strategy and management. Most recently he was asked to join the IT team at OPERS to create an ITAM program supporting the evolving ITAM landscape with the varied needs of a hybrid workforce and to help mitigate risks associated with software management. Greg is actively involved with ITAM industry groups and holds the IAITAM CSAM designation.
Session Title: From Zero to Hero: Building an IT Asset Management Program from Scratch
Session Description: Building an ITAM program from the ground up can be daunting. This presentation takes listeners through the many steps OPERS took in developing a proactive program within two years. It brings real world experiences like developing and implementing a practical maturity assessment, gaining organizational engagement, building a source of truth, centralizing ITAM-related services across a multi-functional organization, creating quality analytics, generating a positive ROI and reducing compliance and security risks.
Greg McLaughlin
Greg Saxon : PlanITROI
Speaker Bio: Greg Saxon, COO of PlanITROI, spearheads strategies for operational excellence, sustainability, and growth. With over 20 years of experience, including key roles like VP of Value Chain Operations at Aventiv, Greg has positioned PlanITROI as a leader in IT Asset Disposition and circular economy solutions. He holds a B.S. in Quantitative Economics from the U.S. Naval Academy and an M.S. in Information Systems from Johns Hopkins University. Greg’s people-first leadership aligns business goals with environmental sustainability, driving PlanITROI’s mission to “Change Lives with Affordable Technology.”
Session Title: Globalizing ITAD: Ensuring Consistent Standards and Compliance Across Borders
Session Description: This session will explore the key drivers behind the globalization of ITAD services, highlighting the importance of maintaining consistent standards, ensuring regulatory compliance, and addressing region-specific challenges. Attendees will gain insights into how ITAD providers are evolving to meet the complex demands of international operations while supporting sustainability and data security goals across diverse markets.
Greg Saxon
Hassan Essaili : Paycom
Speaker Bio: Hassan Essaili has been practicing law for almost 10 years. He is an experienced transactional attorney with a robust background in negotiating complex agreements such as Enterprise SaaS agreements, license agreements, implementation agreements, open source licenses, AI licensing terms, and Data Privacy Agreements.
Session Title: Technology Contracts – best Practices and Pitfalls
Session Description: This session will cover an overview of the most common types of Technology Agreements, provide a brief explanation on what each type is intended to cover, high level of what terms you should be worried about, and potential pitfalls a company may face when entering into these types of transactions.
Hassan Essaili
Jan-Christian Björkly-Nordström : Arrow ECS & Joseph Abou-haidar : HCL Software
Jan-Christian’s Bio: JC (Jan-Christian) is proud to serve as a Business Development Manager at Arrow ECS Sweden, focusing on HCL Software, Oracle, and IBM. His work revolves around software asset management, covering areas such as Cloud, Data & AI, embedded software, and strategies for negotiating the best prices for business tools that help your company achieve its goals. As one of the world’s leading software and Cloud distributors, we collaborate through our partner networks, committed to providing the finest tools, services, and advisory solutions for and to end-customers.
Joseph’s Bio: Joseph Abou-Haidar is highly experienced in cybersecurity, currently serving as a BigFix Technical Advisor at HCL Software.
With a career spanning many years, Joseph’s dedication to cybersecurity has been instrumental in shaping his professional journey. He specializes in Endpoint, Network, and Cloud Security and has closely tracked the evolution of sophisticated threats. Recently, his focus has shifted to Software Asset Management (SAM) and Benchmark Standards, assisting businesses in enhancing compliance and security posture.
Session Title: Solving modern & complex business problems with HCL Software BigFix
Session Description: HCL Software, Arrows ECS, and leading Nordic clients have jointly conquered three cutting-edge business control challenges. We’re thrilled to unveil our solutions & insights gained from collaborating with major enterprises and government entities. Discover how we’ve revolutionised: 1) Managing embedded software from build to delivery with ephemeral agents. 2) Systematically identifying and eradicating unwanted software. 3) Mastering software licensing control in secure, classified networks. Dive into these innovative breakthroughs with us!
Jan-Christian Björkly-Nordström & Joseph Abou-haidar
Jason Boje & Kimberly Labanauskas : Sims Lifecycle Services
Jason’s Bio: Jason Boje, Senior Business Solutions Manager at Sims Lifecycle Services (SLS), is a trusted expert in designing and scaling global IT disposition programs for some of the world’s largest hyperscalers and corporate data centers. With extensive experience in international business, Jason partners with clients to implement profitable and sustainable circular solutions, ensuring they achieve both operational and environmental goals.
A leader in innovation, Jason recently spearheaded the development of a purpose-built facility for advanced parts harvesting, incorporating cutting-edge technologies such as AI-driven tools, machine learning, and automated micro-factories.
Kimberly’s Bio: Kimberly Labanauskas, CITAM, is a recognized leader with over 15 years of expertise in IT asset disposition (ITAD), electronic recycling, and data center solutions. As the Global Business Development Lead at Sims Lifecycle Services, Kimberly drives innovation and efficiency, empowering organizations to scale and optimize their global ITAD and data center decommissioning programs. Known for her client-focused approach and deep industry knowledge, Kimberly excels at forging strategic partnerships and delivering tailored, sustainable solutions that address the evolving needs of data centers and enterprise environments. A trusted advisor to clients navigating complex technology transition
Session Title: Elevate Your ITAD Program with the SLS ITAD Maturity Model
Session Description: Explore the SLS ITAD Maturity Model, a benchmarking framework designed to assess and enhance your ITAD program. Learn how to align your ITAD strategy with industry best practices for compliance, data security and sustainability. Perfect for ITAM professionals, this session provides actionable insights for elevating your ITAD maturity across the IT lifecycle.
At the end of the session you will receive two tools to evaluate and improve your ITAD program.
Jason Boje & Kimberly Labanauskas
Jason Owens : Netflix, Inc.
Speaker Bio: Enterprise SAM/ITAM Program Owner, Transformational Asset Management Practitioner, Asker of excellent questions, and Multi-discipline IT Leader.
Session Title: Federated or Centralized? The Great ITAM Program Debate
Session Description: In this session, explore the unique perspectives an ITAM Program owner who has managed SAM and ITAM from both perspectives. Having led SAM/ITAM at Salesforce, a mature, centralized enterprise, and now at Netflix, a dynamic, federated organization, I will compare and contrast their approaches. Salesforce’s centralized model emphasizes structured processes and uniformity, while Netflix’s federated model fosters agility and innovation. Discover how these differing strategies impact operational efficiency and decision matrices!
Jason Owens
Jeff Datkuliak : ARCOA Group
Speaker Bio: Jeff is the Director of Ohio Operations for ARCOA Group. In addition to his work with ARCOA , he is a Subject Matter Expert with the International Association of IT Asset Managers. With IAITAM, Jeff is a certification instructor to companies and individuals looking to enhance their processes and reduce the associated risk with end-of-use IT hardware
As a practitioner and educator of electronics disposition services, Jeff has a unique perspective to cross industry best practices as defined by IAITAM.org, for Data & Brand Security, Value Recovery and Environmental Sustainability with the gold standard certification of e-Stewards and NAID AAA for processing of end-of-use IT hardware
Session Title: IT is always about managing the Risks… Data or otherwise!
Session Description: A documented process from procurement through disposal is a critical partner to Managing Risks related to Data Security. ITAM is your CISO’s best friend!
I will discuss some of IAITAM’s 12 KPA’s (Key Process Areas) of a mature ITAM process and how hardware management impacts data breach, brand protection and environmental risks
Jeff Datkuliak
Jeremy Boerger : Boerger Consulting, LLC & Victor Dik : Workwize
Jeremy’s Bio: Jeremy L. Boerger, the ITAM Coach, founded BOERGER CONSULTING with the idea of helping organizations “cut their software budget without buying less software”. He also speaks publicly at various conventions, conferences, and symposiums to pass along his 20+ years experience to the next generation of ITAM and SAM professionals . His book, “Rethinking Information Technology Asset Management,” can be found at Amazon, B&N, or wherever you prefer to get your trade paperbacks and ebooks.
Victor’s Bio: Victor Dik, co-founder of Workwize, is focused on making ITAM zero touch and giving IT operators superpowers. With the experience of a corporate moving from in office to a hybrid/remote working culture he and his co-founders set up Workwize to enable IT teams with the new reality of working with a globally distributed workforce and the challenges this brings, by centralizing all vendors needed to cover the ITAM lifecycle globally and automate the tasks within the ITAM lifecycle.
Session Title: Let the data be your guide: Why automation is the solution to the new hybrid model
Session Description: Boerger Consulting and Workwize will discuss the following:
* Results of Workwize’s survey, identifying hybrid-model management
* How to resolve the hybrid-model asset management with centralization and data mapping
* How this approach works in practice (with use cases)
Jeremy Boerger & Victor Dik
Jeremy Olson : Dynamic Lifecycle Innovations
Jeremy’s Bio: Jeremy Olson, CITAD, is a Senior Corporate Solutions Executive at Dynamic Lifecycle Innovations with over 13 years of experience in the ITAD space. Well-versed in creating sustainability-centric materials lifecycle management solutions, Jeremy is passionate about creating value for partners in all industries by maximizing ROI while maintaining complete data and brand security.
James’ Bio: James Bailey is the Manager of project & process RSC at FedEx Forward Depots Repair Service Center. With over two decades of experience in the industry, James is knowledgeable and passionate about finding solutions that improve efficiency and efficacy in IT asset management.
Session Title: Partnership Playbook: A Guide to Cultivating Mutual Trust and Value
Session Description: In today’s fast-paced IT landscape, effective partnerships between hardware asset managers and their service providers are critical to success. This joint presentation by FedEx and Dynamic Lifecycle Innovations will offer an insider’s view into the strategies and collaboration techniques that transformed a vendor relationship into a thriving partnership. Whether you’re evaluating vendors, building stronger partnerships, or seeking strategies to maximize value, this session will equip you with actionable insights to create collaborative success.
Jeremy Olson & James Bailey
Jim Kofalt : Verae
Speaker Bio: Jim Kofalt is the Chief Product Strategist for Verae and principal consultant for DX4 Research. His spent nearly two decades combined working at Microsoft and SAP, where he focused on ERP and CRM applications. His roles have included product management, product strategy, marketing, and channel management. He currently advises a broad spectrum of B2B technology vendors on applications for emerging technologies such as AI, cloud services, and blockchain.
Session Title: Blockchain in ITAM: From Hype to Real-world Value
Session Description: Blockchain technology has matured in recent years, moving well beyond cryptocurrency to offer low-cost, enterprise-ready frameworks that enhance multi-party asset tracking, compliance, and trusted information exchange. This session will explore real-world use cases, including auditable tamper-proof IT asset histories and multi-stakeholder workflows. Attendees will learn the fundamentals of how blockchain works and gain insights into how modern blockchain solutions ease compliance, mitigate risk, reduce fraud, and enhance visibility and control
Jim Kofalt
Johan West : The ITAM-Unit BV
Speaker Bio: Veteran IT asset manager Johan West never let school stand in the way of his education as he dropped out at 19 and started a career in IT, initially selling everything from network cables to redundant datacenters. In 2005, he accidently fell into the world of software licenses – famously crying “how complicated can it be!?” as he tumbled down the rabbit hole. Today, over 400 Software Asset Managers around the world have so far survived his CSAM and CITAM classes and in 2019 he co-founded the Dutch Association of IT Asset Managers. During the day, he designs and implements ITAM programs (and fights audits) on his clients’ behalf. At night, he usually does the same.
Session Title: SAM is dead, long live ITAM!
Session Description: As the famous Dutch saying (that I just made up) goes: “Plead for SAM budget and rejoice to get half; plead for cybersecurity budget and expect to get double.” Jokes aside, even though traditional SAM drivers like compliance and cost control remain, managing IT asset information for cyber resilience purposes is the real deal. Leading frameworks like NIST and CIS18 name ITAM as an absolute prerequisite for effective cybersecurity, and for good reasons. In this session, I aim to help you hop on that train and get your ITAM to the next level.
Johan West
Jonathan DeMent : DMD Systems Recovery, Inc.
Speaker Bio: Jon DeMent is the Vice President at DMD Systems Recovery, an ITAD company serving the Fortune 5000 and Cloud 500 across all IT asset classes. DMD is NAID AAA Certified, R2v3, and a B Corp, prioritizing decisions that benefit the community, the planet, and then profit. This purpose-driven approach positions DMD as a Reuse First™ ITAD innovator, pioneering services like Transparent Revenue Share™. Jon brings extensive expertise in IT asset disposition, compliance, and sustainability, playing a critical role in driving DMD’s mission to deliver exceptional value through innovative and ethical practices.
Session Title: RFP on Equal Footing
Session Description: This is a practical learning workshop where will cover the end to end RFP process while diving into working session on the main activities that generate the greatest value. We will work in small groups to practice and reinforce the learnings of our experiences
Jonathan DeMent
Kurt Greening : Securis
Speaker Bio: Kurt Greening, with over 25 years of experience in leading consulting teams and line of business operations, is an expert in leveraging technology for business growth. His proficiency spans across cloud, cybersecurity, identity and access management, and marketing technology. Kurt is a sought-after podcast guest and a published author in platforms like Breaking Defense, Washington Executive, and Fed Insider. Currently serving as the EVP at Securis, he contributes to the company’s IT Asset Management, data destruction, and ultra-secure recycling services.
Session Title: How AI Can be Used to Improve IT Asset Management
Session Description: When auditors visit your office, having an accurate ITAM database is crucial. This database depends on scanning asset tags and serial numbers. At the end of life, proper association of disk drives with servers and laptops is essential. Achieving over 85% accuracy for hard drive scanning can be challenging due to lack of asset tags and up to eight confusing barcodes. Discover how AI can boost scanning accuracy to over 99% and provide a defensible audit trail in the form of a photo.
Kurt Greening
Leslie June : CDW
Speaker Bio: Leslie June is a seasoned ITAM Business Process Consultant with over 20 years’ experience advising customers in developing their ITAM programs and leading cross-functional teams to define and implement ServiceNow and previously other tool-based solutions. Currently part of the CDW ITAM team, Leslie is leading project teams in the delivery of customer-centric ServiceNow HAM, SAM, and EAM solutions and professional services. A frequent ACE speaker, Leslie holds several IAITAM and ServiceNow certifications, a proud graduate of Michigan State University with B.A. in Mathematics Ed. and M.S. in Computer Science.
Session Title: Expanding your ITAM program for critical Enterprise Assets – Importance, Challenges
Session Description: In addition to IT assets, most companies have critical needs to manage non-IT Assets due to their cost, impact on security, or contribution to core services delivery. Yet, with tools, organizations, data, and processes established for managing IT Assets, we often encounter challenges fitting to the needs of critical and expensive non-IT assets. We will explore three use cases, what assets need to be managed, why, and how to fit into your existing ITAM Program. Bring an open mind and your experiences to share.
Leslie June
Linda Cole : Open iT, Inc.
Speaker Bio: Linda M. Cole is a high-energy, seasoned speaker who has been in the IT industry for over 35 years in many capacities, including technical experience, virtualization, cloud adoption, IT infrastructure management and software licensing. Her knowledge and expertise have helped clients save millions of dollars on software licensing. These strategies include how to utilize process, workflow, and technology to solve business problems cost-effectively. She has been consulting clients for the past 11+ years at Open iT on the benefits of software usage metering and how to utilize the various data points to optimize spend.
Session Title: Leveraging License Utilization Analytics to Cut Recurring Software Spend
Session Description: Leveraging license utilization analytics enables organizations to gain detailed insights into software usage, identify inefficiencies, and prevent unnecessary renewals. This approach helps ensure that software purchases align with actual usage, optimizing spending and maximizing the value derived from existing software investments. Stop paying for software licenses you are not using!
Session Title: True Active Usage: Optimizing Consumption-Based Licensing
Session Description: Consumption-based licensing is becoming more prevalent from publishers for engineering software, allowing organizations to pay only for actual usage and hopefully, reduce costs in dynamic environments. However, without detailed active license usage insights, paying for only what you use can be an illusion. In her session, Linda will expound on how true active usage solves this challenge. As consumption-based models reshape pricing, organizations must adopt tools that offer clear visibility to optimize software investments effectively.
Linda Cole
Logan Jacobson : Smartsheet
Speaker Bio: Logan Jacobson has been working within the ITAM space for over a decade, with experience at Microsoft, T-Mobile and Smartsheet. Logan has experience in both Hardware and Software and started his ITAM journey at Microsoft within the Xbox Department. Logan has extensive knowledge of Hardware Asset Management and has built efficient Hardware Asset Management programs at multiple companies.
Session Title: Managing a Hardware Asset Management Lifecycle
Session Description: A strong Hardware Asset Management program ensures your company effectively tracks and manages its hardware assets throughout their lifecycle. By maintaining accurate inventory, managing purchases, prolonging asset life, and having a comprehensive ITAD program you can drive cost savings and improve operational efficiency.
A well-managed HAM program also helps mitigate security risks knowing where your devices are and who they are assigned to, and supports smooth IT operations.
Logan Jacobson
Mark Feinman : SIE Consulting Group
Speaker Bio: Mark Feinman is a Senior ITAM specialist for the SIE Consulting Group. He has over 15 years’ experience deploying SAM tools and technologies. Mark’s ITAM focus is on the installation, configuration, management and support of various asset management tools, such as Flexera and the IBM License Metric Tool (ILMT). Before joining SIE, Mark was the Application Architecture Manager for Siwel Consulting, focused on the development of their proprietary ITAM web portal and supporting customers with their own ITAM tools. Outside of technology, Mark enjoys family time, volleyball, bicycling, trains and pinball.
Session Title: Making SAM Tools Work: Insights from IT Support
Session Description: A SAM tool’s effectiveness depends on more than just features—it requires collaboration between ITAM specialists and IT support teams. While ITAM specialists rely on accurate data to make decisions, IT support ensures the tool’s components work in harmony, delivering the organization a single version of truth. What skills & processes are essential to support and optimize SAM tools? How can teams work together to ensure success? Join this session to explore the role of IT support and gain insights to improve performance and collaboration.
Mark Feinman
Matt Beran : InvGate
Speaker Bio: Matt Beran has over 20 years of experience in Service Management and Customer Service. Known for challenging industry norms, giving practical advice, and providing unique approaches to Service Management, he’s the Sr. Product Specialist at InvGate and host of the podcast “Ticket Volume – An IT Podcast”
Session Title: Optimizing IT Costs Across IT Practices by Leveraging AI
Session Description: This presentation will demonstrate how AI can optimize costs by improving efficiency in key processes, such as, Incident, Change, Asset and Service Level Management. We’ll explore how AI-driven automation can reduce operational overhead, accelerate response times, and enhance decision-making, ultimately cutting costs while maintaining high service quality. Attendees will gain practical insights into leveraging AI to streamline processes, eliminate inefficiencies, and ensure cost-effective IT operations.
Matt Beran
Max Ablimit : Tarim Consulting, LLC.
Speaker Bio: Max is the founder of Tarim Consulting and an Oracle licensing expert. A veteran of Oracle License Management Services (LMS) with 20 years’ experience in license compliance and six years with Oracle, Max is well versed in Oracle’s license policy for database, middleware and applications, including advanced expertise in Oracle business practices and go-to-market strategies. He was responsible for starting LMS activities in Mainland China, Hong Kong, and Taiwan. This program became the highest revenue contributor in the Asia Pacific region. Max has managed more than 500 Oracle license audits and contract negotiations. He is a Certified Software Asset Manager (CSAM) through IAITAM.
Session Title: How to Maintain Oracle Java Compliance to Save Millions
Session Description: Due to Oracle’s change to an employee-based metric for Java SE subscriptions in January 2023, customers without Java subscriptions and those with subscriptions under the legacy Processor and Named User Plus metrics will need to ensure that these deployments remain compliant at all times. With the higher costs associated with the new subscription metric, failure to maintain Java compliance can create significant licensing exposure. This session will educate and empower customers on how to maintain Java compliance and potentially save millions.
Max Ablimit
Melanie Chevalier : Rio Tinto
Speaker Bio: Melanie Chevalier is an experienced Software Asset Management (SAM) Specialist with over 10 years in software compliance, license optimization, and cost reduction. Currently at Rio Tinto, she leads SAM Automation and Compliance team, saving millions through strategic license management and real-time reporting. With expertise in tools like Flexera, Snow Software, Microsoft Entra, and Power Platform, she’s streamlined processes across government and private sectors.
Session Title: Unlocking the Power of Software Licensing: Streamlining with Automated Provisioning in Entra
Session Description: Discover how enabling automated provisioning in Entra simplifies software license management by allowing provisioning and removal from a single portal. Gain greater control over user access, minimize waste, and reduce manual administrative tasks. Explore how this automation can be extended to other workflows, unlocking new possibilities for streamlining day-to-day operations and boosting efficiency across your organization.
Melanie Chevalier
Melissa Cortale : Olitech Solutions
Speaker Bio: Melissa Cortale is an Oracle licensing expert and a frequent speaker at industry conferences and trade shows. Melissa is founder and President of Olitech Solutions, LLC, an Oracle focused Software Asset Management specialist firm. Melissa has worked with Oracle licensing, both for Oracle and on the client side, for 15+ years and has negotiated more than 300 transactions. Melissa has shared her Oracle expertise at multiple SAM conferences and has taught Oracle License Management courses across the US and abroad. Melissa is a continued trusted advisor to her clients and has saved her clients millions of dollars in unnecessary licensing and support costs throughout the years.
Session Title: Oracle Database Licensing Demystified
Session Description: At the heart of Oracle’s dominance lies its formidable database technology—a product that not only drives the company’s revenue but also creates a powerful lock-in effect for customers. However, the complexity of Oracle database licensing can be overwhelming, often leading to costly mistakes and missed optimization opportunities. In this session, we will guide you through the intricate maze of Oracle database licensing, empowering you with crucial knowledge to manage your database infrastructure effectively and economically.
Melissa Cortale
Michael Swanson : ISAM
Speaker Bio: Mr. Swanson founded ISAM in 1996 to become an industry leader in Software Asset Management. As one of the oldest SAM consulting companies in the industry, ISAM has been providing expert software asset management solutions in the areas of software cost optimization, licensing compliance, and vendor price analysis, to governments and businesses worldwide. Under the leadership of Mr. Swanson, ISAM has played an integral role in the SAM industry for 28 years by negotiating many of the first ELAs in the industry, and pioneers in software audits. Mr. Swanson brings 40 years of experience in working with corporate executives across multi-national corporations and government entities worldwide.
Session Title: How to Sell Your ITAM Program to Executives
Session Description: Why do so many ITAM programs fail to get executive support or budget? This session will be based on 40 years of personal experience in successfully selling ideas to corporate executives, building one of the first SAM departments in the country, selling the concept of an ELA to executives before ELAs were known, and building best in class ITAM programs across organizations worldwide. The purpose of the session will be to teach you how to communicate the value of ITAM to your executives and sell them it’s value so they will provide their support.
Michael Swanson
Michelle Wescovich : Leidos
Speaker Bio: Michelle Wescovich is a Software License Manager with Leidos, Inc. She has worked in the SAM industry for 12 years, starting her career as a Compliance Coordinator for Xerox. She is passionate about the customer experience and ensuring optimization while maintaining compliance in both SAM and HAM.
Session Title: Asset Management Terminology – Important SAM and HAM Terms You Should Know
Session Description: This session will discuss some key SAM and HAM terms that can help you navigate some of the challenges associated with Asset Management.
Michelle Wescovich
Mike Easterbrook : SERI
Speaker Bio: Mike Easterbrook is the Chief of Global Standards for SERI. He has more than 18 years of experience in various roles within the electronics reuse and recycling industry including regulatory compliance officer, certifications consultant, internal auditor, compliance auditor, and lead auditor for Certification Bodies. He is now responsible for standards development at SERI overseeing the development of the Sustainable Electronics Reuse and Recycling (R2) Standard and the SERI ESG Reporting Standard for the Electronics Value Chain.
Session Title: Measuring the Impact of IT Asset Management Decision making
Session Description: Companies are more concerned or regulatory obligated to report on their ESG impacts, the decisions of how to manage refreshed or retired IT Assets can have several social and sustainable impacts. However, existing frameworks for reporting ESG discuss waste management and waste mitigation. SERI is working with a multi-stakeholder group, including ITAMs, to develop the framework for verifying IT Asset management decisions’ impacts by creating pertinent and repeatable metrics to add value to the electronics value chain.
Mike Easterbrook
Mike Temple : ServiceNow
Speaker Bio: Mike has over 35 years experience in IT, with more than 20 with an IT Asset focus, having worked with major providers in the ITAM space — most currently seven years with ServiceNow.
Session Title: Emerging ITAM trends — AI and merging Asset programs.
Session Description: Everyone is becoming familiar with generic AI models such as ChatGPT. Come learn how purpose-built AI models can improve your life as an ITAM practitioner, and how collapsing HAM and SAM, and in some cases, non-IT assets is impacting the future of ITAM programs.
Mike Temple
Mitchell Anderson : USU
Speaker Bio: Mitchell Anderson brings extensive experience in software asset management, serving as Global Service Lead for SAM Optimization at USU Solutions International since 2018, following roles as Team Lead and Consultant. His prior experience includes a tutor role at Curry College, a product management internship at The Hartford, and internships at Contend and College Interactive, focusing on business planning and marketing. With a background in accounting from various internships and roles, Mitchell earned his Bachelor’s Degree in Accounting from Curry College in 2017.
Session Title: Reducing IT Complexity: Leveraging ITAM Managed Services for Operational Excellence
Session Description: Mitchell Anderson, Global Service Lead for SAM Optimization at USU, will lead this session on reducing IT complexity through ITAM Managed Services. He will discuss how managed services simplify IT asset management, enhance efficiency, and ensure compliance. Attendees will gain insights on how outsourcing ITAM functions mitigates risk, frees up resources, and drives better decision-making. This session will help organizations understand how managed services can improve IT operations and optimize asset management for better results.
Mitchell Anderson
Neil Frodsham : SHI
Speaker Bio: As Global Director of ITAM Services, Neil is responsible for all of the IT & Software Asset Management services SHI delivers to its customers. Neil originally built and led the European division of SHI’s IT and Software Asset Management practice before taking the global lead. His division supports successful software governance, license compliance, audit defense and ITAM/SAM optimization projects for customers of all shapes and sizes.
Neil has over 17 years of experience in the software and information technology business and has been specializing in Software Asset and License Management for over 14 years.
Session Title: The New hidden Microsoft audit
Session Description: We are seeing a new trend in the market that we are describing as a hidden audit. During this session, we will share details of what is happening, when you can expect it, and how to mitigate the risk to avoid significant unbudgeted spend.
Neil Frodsham
Neil Peters-Michaud : Cascade Asset Management
Speaker Bio: Neil is the co-founder and President of Cascade Asset Management, a subsidiary of Sage Sustainable Electronics. He established Cascade in 1999 on the principles of providing safe and secure technology disposition services while minimizing environmental risk through responsible practices. His company publishes the acclaimed annual ITAD Benchmarking Report. Neil earned his BS and MBA from the University of Wisconsin and worked in environmental NGOs and state government. He has presented at numerous IAITAM events and widely respected as an industry leader committed to sharing unbiased educational content to participants.
Session Title: Managing Mobile Device Management for Security and Asset Value Optimization
Session Description: IT Asset Managers have more tools to track and manage their IT device endpoints than ever before. See how these Mobile Device Management (MDM) tools can protect the value and security of laptops, tablets, smartphones, and other devices throughout their lifecycle. Learn from other enterprises’ experiences to balance value recovery from these devices with the need to keep them locked down and secure while in use.
Neil Peters-Michaud
Patrick Goose Graff : Microsoft
Speaker Bio: Patrick Graff holds the position of Senior Service Engineer and serves as the leader of the Software Asset Management program at Microsoft. With an impressive 29-year tenure at the company, he has been instrumental in spearheading numerous successful programs. Patrick plays a pivotal role in overseeing the comprehensive management of onboarded non-Microsoft solutions, contributing significantly to the success of Microsoft’s digital business. Over the last 20 years, he has dedicated his efforts to building and managing the Software Asset Management program, specifically the service known as Software Licensing Service.
Session Title: AI in SAM – How to harness an intel licensing through AI in Software Asset management lifecycle.
Session Description: Microsoft takes a strong approach in management and mitigating risk in their own Software licensing needs, consumption, and security. Our 0 Trust initiative is key to keeping our license use, network, and our data secure. As we look at new ways to help us manage the internal Software Licensing Management program, we have enlisted the help of AI to help guide us in more efficient ways to automate and communicate much of the needs of our internal customers. Learn how Microsoft is leveraging AI with it’s Software Asset Management program.
Session Title: Kaizen your SAM Program – Driving Continuous Improvements.
Session Description: Kaizen your SAM Program focuses on a true philosophy and methodology that centers on making small, incremental changes to processes, systems, and practices to enhance efficiency, productivity, and quality of your SAM or ITAM program. Learn how Microsoft SAM program applied the Kaizen Methodology to drive efficiency and automation in our SAM program using this principle.
Patrick Goose Graff
Patrick Greenfield : Universal Recycling Technologies (URT)
Speaker Bio: Patrick Greenfield is the Vice President of Sales and Marketing at URT, specializing in IT Asset Lifecycle Management solutions that optimize IT investments, enhance efficiency, and drive ROI. With extensive experience working with Fortune 500 corporations, he develops and implements global IT Asset Management (ITAM) and IT Asset Disposition (ITAD) strategies that align with ESG goals, maximize asset value, and ensure top-tier data security. A recognized thought leader, Patrick has spoken at international forums on ESG, data security, and sustainable IT practices. Originally from Australia, he is now based in the U.S. and has worked across multiple continents.
Session Title: Incremental Value of Full Stack ITAD Providers – ITAD & eWaste
Session Description: Partnering with an IT Asset Disposition (ITAD) company that also handles e-waste simplifies IT equipment management. These companies ensure secure data destruction, responsible recycling, and sustainability. By offering end-to-end services—from collection to final disposition—they eliminate the need for multiple vendors, improving efficiency. Additionally, choosing an eco-conscious ITAD partner enhances corporate social responsibility, strengthens brand reputation, and builds trust with customers and stakeholders.
Patrick Greenfield
Preston Davis & Jeff Seltzer : SHI International
Preston’s Bio: With 20 years of combined experience in IT Asset Management (ITAM) and IT Procurement, Preston Davis transitioned to SHI from the client side, bringing a deep understanding of the industry. Preston possesses extensive knowledge in software licensing, ITAM processes, IT Procurement operations, and SaaS license management. Certified in both software and hardware ITAM, Preston has successfully developed ITAM programs from the ground up. Having worked across financial services, consulting, education, and the private sector, Preston is well-versed in the daily challenges faced by IT and ITAM professionals across various business environments.
Jeff’s Bio: Jeff Seltzer is an accomplished technology executive with a career spanning over three decades in the Information Technology sector. With 20 years of experience at the helm of global CIO and executive roles, he has an extensive background in diverse sectors including Fortune 50 Global Financial Services, IT Consulting Services, and the software industry.
Currently, Jeff holds the position of Director of ITAM Products & Services at SHI. He is at the forefront of both the ITAM Product & Service Management and ITAM Service Delivery organizations. Under his leadership, ITAM Services are successfully delivered to hundreds of SHI’s clientele annually. His rich experience and strategic approach to technology management continues to drive significant value for SHI and its customers.
Session Title: ITAM – Art of the Possible (it’s not just about software compliance)
Session Description: Explore the expansive potential of IT Asset Management (ITAM) in “ITAM – Art of the Possible.” This presentation moves beyond mere software compliance to reveal how ITAM can enhance operational efficiency, boost innovation, and ensure comprehensive risk management. Discover solutions that optimize asset use across your organization. Gain insights into leveraging different ITAM capabilities and position your business for future success, demonstrating that ITAM is a vital component in driving organizational growth.
Preston Davis & Jeff Seltzer
Renee Lottes : Accenture
Speaker Bio: Renee Cordova Lottes, Senior Manager at Accenture, is a Delivery Lead in the Cloud Advisory group. Renee has been focused on successful delivery of solutions and services with client engagements across industries with a proven track record of successful delivery of the project in terms of scope, deliverables, budget, client satisfaction, and achievement of required business outcomes.
Session Title: ITAM Operations Best Practices
Session Description: Accenture will share best practices in setting up and operating their internal ITAM program. This will include lessons learned and future enhancements to the program.
Renee Lottes
Rob Martin : FinOps Foundation
Speaker Bio: Rob is a FinOps Principal for the FinOps Foundation, helping everyone who manages IT value achieve more.
Session Title: FinOps for ITAM Practitioners
Session Description: When organizations adopted cloud, many IT disciplines needed to change to accommodate new models of working and new ways of delivering value. ITAM practitioners are no exception. FinOps teams were established to manage the massive amounts of granular, variable data that comes with cloud use. But ITAM practitioners must also learn to do this to continue supporting effective decision making. ITAM and FinOps co exist and must help one another to provide the most value as organizations work to manage their hybrid environments.
Rob Martin
Robbie Plourde : USU
Speaker Bio: Robbie is a dynamic IT Business Executive with extensive international experience, specializing in strategic IT solutions and IT Asset Management (ITAM). In his role as Principal Solution Engineer at USU, he leads pre-sales technical efforts and drives ITAM solutions.
With over a decade of expertise, Robbie has successfully spearheaded process improvement initiatives and developed innovative solutions that align with both strategic and operational business objectives. Over the last 15 years, he has focused on corporate ITAM and License Compliance for Fortune 500 companies across Europe and the US. Robbie is also a FinOps Certified Expert and holds an MBA from Quinnipiac University, where he graduated Magna cum Laude.
Session Title: The Power of AI in ITAM: Revolutionizing Asset Management for the Digital Age
Session Description: Join Robbie Plourde, Global Principal ITAM Solution Engineer at USU, to explore AI’s transformative role in IT Asset Management (ITAM). Discover how AI automates asset tracking, enhances compliance, and improves cost management. Robbie will showcase real-world AI applications that revolutionize ITAM, driving automation, accuracy, and insight. Learn how to leverage AI to future-proof your ITAM strategy and stay ahead in the digital age.
Robbie Plourde
Robert Ferullo : Ivanti
Speaker Bio: Rob Ferullo, Area Director, Solution Engineering at Ivanti, has over 25 years of experience in IT Asset Management. Rob started his career in IT Asset Management at ON Technology handling the demands of large-scale mergers and acquisitions. After spending time in Professional Services, he moved into Sales in 1998. Rob has since worked for IT Asset Management Software manufacturers such as BMC, Cherwell, and currently Ivanti. Rob was certified by IAITAM in 2008 in Hardware and Software (CHAMP + CSAM) and brings an IAITAM way of life to all his clients
Session Title: How to Measure and Lower Your IT Asset Carbon Footprint
Session Description: Uncover the untapped power of ITAM in spearheading sustainability. Delve into the dynamic intersection of the ITAM lifecycle and green initiatives, and why IT departments are rising as sustainability champions. Master practical techniques to harness ITAM for measuring and reducing your organization’s carbon footprint. Join us to see why ITAM is not just an asset, but the catalyst for your sustainability mission and leave with a roadmap to transform your organization’s eco-impact, benefiting both the environment and the bottom line.
Robert Ferullo
Scott Bickley : Info-Tech Research Group
Speaker Bio: Scott Bickley is a Practice Lead & Principal Research Director at Info-Tech Research Group, focused on Software Licensing, Vendor Management and Contract Review. He also has experience in the areas of IT Asset Management (ITAM), Software Asset Management (SAM), and technology procurement along with a deep background in operations, engineering, and quality systems management.
At Info-Tech, Scott provides IT leaders with the guidance, analysis, and tools they need to ensure their technology contracts are thoroughly vetted, benchmarked, and optimized.
Session Title: VMware by Broadcom Will Wreck Your IT Budget: What Are Your Options?
Session Description: This session will provide a comprehensive overview of the changes in VMware licensing, key contractual terms, and bottom-line price impact. It will then discuss a series of alternatives available to VMware customers, including negotiating with Broadcom, evaluating VMware alternatives, and non-traditional options such as going unsupported or obtaining third-party support. Additional details will provide discount guidance by VMware SKU under the new commercial model.
Scott Bickley
Scott Jensen : SoftwareOne
Speaker Bio: Scott is a seasoned professional in IT Asset Management (ITAM) and Oracle advisory services, currently serving as Senior Director of ITAM Managed Services and Oracle Advisory Practice Lead for North America. In his current role, Scott is responsible for the successful delivery of ITAM managed services at SoftwareOne. Leading a team of world-class ITAM SMEs, he ensures the seamless delivery of services that empower organizations to achieve visibility over their IT estate and optimize their IT assets effectively.
Session Title: GenAI for ITAM: Empowerment with Practical Limitations
Session Description: The rise of Generative AI (GenAI), including tools like ChatGPT, is reshaping ITAM. This session explores how GenAI can enhance efficiency, support decision-making, and simplify tasks, while addressing limitations such as accuracy challenges and ethical concerns. Through a balanced discussion of its benefits and risks, attendees will gain insights and strategies for effectively incorporating GenAI into ITAM. Learn how to harness this evolving technology responsibly, ensuring it remains a valuable tool rather than a potential liability.
Scott Jensen
Simon Taylor : Azul
Speaker Bio: Simon, as the Senior Vice President of Azul’s global channel and alliances, is a seasoned executive with a wealth of experience spanning over three decades in the industry. His expertise encompasses Software Asset Management (SAM), IT Asset Management (ITAM), machine learning, insight engines, data analytics, and information governance. Beginning his career with humble roots as a project manager at Glaxo Smithkline, Simon has since ascended to various executive roles in renowned organizations such as Commvault, Proofpoint, Firemon, Lucidworks, and Nitro. Throughout his career, he has demonstrated a remarkable ability to rapidly develop channel and partnership organizations.
Session Title: The Power of 3 – The Magic ITAM Formula to navigating Oracle Java Licensing concerns
Session Description: License managers face major Java licensing challenges due to Oracle’s monetization efforts. Customers paying for Oracle Java encounter compliance issues and high renewal costs, while unlicensed users face audit pressures. Licensing professionals struggle to track Java usage due to misconceptions about its cost. To save money and reduce risk, a proven strategy is essential. This session will cover governance, processes, tools, and third-party support to address Oracle Java concerns, including when and how to use third-party OpenJDK options.
Simon Taylor
Steve Andon : Onepak & David Peterson : Nelnet
Steve’s Bio: Steve Andon is the CEO of Onepak and the creator of its ReturnCenter.com platform. With over 25 years of entrepreneurial experience in IT, finance, and operations, he has founded, developed, and sold two companies prior to Onepak. A recognized expert in reverse logistics, sustainability, and the circular economy, Steve is a sought-after speaker and industry thought leader. He has received multiple awards for entrepreneurship, business growth, and innovation.
David’s Bio: David Peterson is the Desktop Support Manager at Nelnet, with over 11 years of experience in IT desktop support. While at Nelnet he played a key role in developing processes for issuing and retrieving computer assets in a largely remote environment. A dedicated advocate for process improvement, David focuses on optimizing efficiency and delivering top-tier service for his customers. Outside of work, he enjoys biking, canoeing, hiking, and exploring the outdoors.
Session Title: ServiceNow Success: Nelnet & ReturnCenter Winning Strategy for Remote Asset Returns
Session Description: Join Onepak CEO Steve Andon and Nelnet IT Manager David Peterson for a fireside chat on overcoming remote IT asset recovery challenges. Learn how Nelnet aligned HR and IT priorities, tackled operational hurdles, and leveraged ReturnCenter’s ServiceNow app to streamline asset collection. Gain insights into their journey, practical solutions, and key takeaways to optimize your IT asset recovery strategy. This interactive Q&A offers real-world lessons on enhancing efficiency, compliance, and sustainability in managing remote IT equipment returns.
Steve Andon & David Peterson
Sumin Tchen : Belarc, Inc.
Speaker Bio: Sumin has over 30 years of experience in helping to build successful technology firms, such as Belarc (SAM & Cyber Security), Computer Controls (building control systems), Eliza (voice recognition), ProcessTech (dynamic modeling software), and Adaptive Networks (networking over AC power lines). Sumin has a B.S. Electrical Engineering from Cornell University and an M.S. Management from M.I.T.
Session Title: How SAM can help unlock the power of proactive cybersecurity
Session Description: In today’s ever-evolving threat landscape, defenders can have an advantage over attackers when proactive cybersecurity controls and processes are in place. This presentation will explain the difference between proactive and reactive cybersecurity; why proactive cybersecurity works; and provide insights into SAM’s role in implementing proactive cybersecurity controls.
Session Title: Workflow Automation – the Future of SAM
Session Description: Workflow Automation is being embraced by organizations of all sizes because it offers clear benefits of reducing errors, increasing efficiency, improving consistency and collaboration, reducing costs, and enhancing data security. We will discuss how SAM can drive workflow automation within your organization with example workflows such as employee on-boarding and off-boarding; software requests; optimizing SaaS and Subscription software costs; and using Document Intelligence to import purchase records.
Sumin Tchen
Sunil Chandna : BitRaser
Speaker Bio: Sunil, CEO of BitRaser, spearheads the strategy & market development of Data Erasure & Diagnostics Software. BitRaser, is an innovation of ‘Stellar’ – a company he co-founded in 1993 and serves over 3 million customers worldwide. Stellar specializes in product software development & laboratory services for ‘Data Recovery’. Sunil is actively involved in various industry forums to promote data privacy awareness. Sunil’s insights on data destruction are widely recognized, with his articles published in prestigious platforms like SC-Magazine, IAITAM, and other industry publications. He is a sought-after authority by leading media houses during ransomware attacks and critical data loss incidents.
Session Title: Zero Trust in IT Asset Disposal: Strengthening Data Security and Compliance
Session Description: This session explores how Zero Trust principles enhance IT asset disposal security by treating all devices as potential risks. Learn how data destruction techniques, certificates of destruction, and on-premise sanitization ensure GDPR and CCPA compliance while strengthening data security. Discover how remote wiping mitigates chain-of-custody risks for Work-from-home employees. Attendees will gain insights into integrating Zero Trust into IT asset management, making disposal practices a cornerstone of their cybersecurity strategy.
Sunil Chandna
Tammy Lesch : PlanITROI
Speaker Bio: Tammy Lesch is the Chief Strategy Officer (CSO) at PlanITROI, driving innovation, sustainability, and growth. Over eight years, she’s held leadership roles, including Chief Human Resources Officer (CHRO), positioning PlanITROI as a leader in IT Asset Disposition (ITAD) and circular economy solutions. Tammy’s expertise spans strategic planning, talent development, and operational excellence. With a people-first leadership approach, she aligns PlanITROI’s mission to “Change Lives with Affordable Technology” with environmental sustainability, fostering a responsible future for IT asset management.
Session Title: Return to Office Mandates
Session Description: Tammy Lesch, Chief Strategy Officer of PlanITROI, moderates a thought-provoking discussion return to office mandates.
Tammy Lesch
Terolyn Phinsee : MemorialCare Health Systems
Speaker Bio: Terolyn Phinsee, is CSAM, CHAMP, CAIAM certified. She is the Sr. Software Compliance/ITAM Program Manager for MemorialCare Health Systems. She is a recognized ITAM expert. She provides technology leadership to community non-profits for inner-city youth and former foster youth. Terolyn received the 2024 Flexera Judge’s Choice Technology Intelligence Award. As a Sr. Technical Project Manager she mentors others to implement and manage IAITAM KPAs, ITIL, ISO, and HIPAA Security processes and procedures. She has successfully negotiated software contracts and license reviews resulting in a savings of over $4M. She is passionate helping others find their role in IT and purpose in life.
Session Title: Before You Say ‘I do’. Understanding software contracts before you sign on the dotted line.
Session Description: In the session, you will learn how to work successfully with your Legal and Purchasing department log software contracts. Learn the basics of software contract reviews to ensure that you can efficiently negotiate. Clearly understand the terms of use. Understand license type enterprise, business, perpetual, subscription, etc. SLA for SaaS applications, contract duration, payment terms, reporting of usage at renewal, true-up/true-down, contract termination. Terms NDA, MSA, fully executed, red lines, EULA, auto-renewal, etc. You won’t be bored!
Terolyn Phinsee
Terry Divelbliss : Eracent
Speaker Bio: Terry is Senior Vice President of Marketing at Eracent, which he joined in 2002. He communicates the value of the company’s ITAM, SAM and Cybersecurity solutions via many avenues. Terry is IAITAM member #24 and is a regular speaker at industry events. He has been directly involved in many customer projects and implementations and is enthusiastic about sharing his experiences with others. Terry has business degrees from Indiana University of Pennsylvania and an MBA from the University of Pittsburgh. He is a very active rock musician and an enthusiastic classic muscle car collector with a fun and understanding wife, Cyndi.
Session Title: Turn Your Program Results Up To “11” with Product Enrichment Data
Session Description: Your asset management team collects and maintains data about everything on your organization’s network. Ideally, multiple Infrastructure and Operations programs from ITAM and SAM to IT Service Management to Cybersecurity would be using that data too. This session will include several use cases showing how Product Enrichment Data can amplify the value of the data your team provides, making it an essential cross-functional resource that everyone can cheer for. Crank it up!
Session Title: Effectively Secure Your Software Supply Chain With SBOM Management
Session Description: The open source code in most software applications is putting your organization at risk. To strengthen software supply chain security, numerous cyber mandates have been adopted. These regulations impact government, financial, healthcare, and other industries, and each of them prescribes the use of the Software Bill of Materials. These SBOMs provide an “ingredients list” of all libraries and components that make up an application. This session discusses how to leverage SBOMs to comply with cyber mandates, minimize library and component-level vul
Terry Divelbliss
Todd Hogan : Geonovi Development, Inc.
Speaker Bio: Todd Hogan is the CEO of Geonovi Development, a provider of advanced data connectors and analytics serving the ITAM marketplace. Todd has over 25 years of ITAM experience serving as the President of Eight K Development, an ITAM consultancy. Todd also spent several years at Ivanti and served as the primary design architect for Ivanti Asset Manager.
Session Title: Purchase and Discovery Data – Both are Critical for AI Enablement.
Session Description: Attendees will gain an understanding of the critical importance for accurate and timely procurement and discovery data and how these two data elements can unleash game changing AI metrics and analysis. The session will uncover many of the common challenges associated with capturing accurate and timely asset procurement details. Attendees will see examples of game changing AI metrics made available when procurement and discovery data is properly structured.
Todd Hogan
Tom Watson : Asset Management International, LLC
Speaker Bio: Tom Watson, IT technology expert and entrepreneur, is the founder and chief executive of AMI. Since 2003, Tom has grown AMI and its flagship product, AssetTrack, into an industry leader in hardware asset management.
Tom previously worked as a software developer for several technology startups, including senior architect for Micropath’s asset inventory software. At Micropath, he saw how hard it was for companies to keep track of hardware, which served as the impetus for AMI and AssetTrack. Tom graduated from the University of Washington with a degree in Fine Arts.
Tom’s mission is to help people buy only what they need and ensure they receive what they buy while avoiding financial pe
Session Title: The IT Asset Equation: Maximize Value and Minimize Waste
Session Description: Are your hardware assets sitting idle or delivering results? Learn how simple actions can immediately transform your approach to asset management, from reducing waste to streamlining costs. Walk away with practical techniques to decrease stock dwell time, improve asset utilization, and keep costs under control. Learn how to make data-driven decisions that make your job easier and your boss happier. This session will give you the insider tips and tricks you need to create a more efficient IT environment today along with insights into preparing
Tom Watson
Torsten Larson : Absolute Software
Speaker Bio: Torsten Larson is a seasoned expert in Information Security and Technology, with over 30 years of experience in Cybersecurity, Risk, Compliance, and Sales. He has successfully led initiatives that drive innovation and secured operations for the U.S. Military, Healthcare, Financial, and Software Companies. As a speaker, Torsten shares insights on IT Asset Management, Cybersecurity, Risk and Compliance at conferences and industry events. Passionate about keeping people and companies protected, he is dedicated to helping organizations thrive in today’s dynamic information technology landscape.
Session Title: Integrating Cybersecurity and Resilience into Your IT Asset Management Program
Session Description: Integrating Cybersecurity and Resilience into Your IT Asset Management Program explores how to effectively incorporate security practices and resilience strategies into IT asset management. This session covers key practices for identifying vulnerabilities, aligning cybersecurity frameworks with asset management policies, and preparing for potential threats. Attendees will learn how to optimize IT resources while enhancing risk mitigation, ensuring continuity, and safeguarding critical assets. The session emphasizes proactive approaches to prote
Torsten Larson
Traci Murray : NCEMC
Speaker Bio: After 20 years of working in multiple facets of Information Technology with asset management always being a side responsibility, Traci decided to take a leap and make ITAM her full-time role. Now as the IT Asset Manager for a regional power cooperative, she has spent the last four years bringing value to the organization while working to mature the ITAM program. In her free time, Traci is an avid learner and always working on the next certification. She also enjoys SCUBA diving and equestrian sports. A true child of the 80’s, Traci is a huge Transformers fan and collector.
Session Title: 365 Days Later: A First-Time Attendee’s Adventure After that First ACE
Session Description: So you’ve attended your first ACE, now what to you do with all of this amazing information? A first-time attendee shares their experience of sifting through all the data from their first ACE and what they did with it in the year following to mature the ITAM program in their organization. From managing that overwhelming feeling after the first day of ACE and how to get all that swag back home to getting your team on board with your new ideas, the presenter shares it all; the good, the bad, and the sometimes downright zany.
Traci Murray
Tyrone Howland : SHI International
Speaker Bio: Tyrone Howland is a seasoned ITAM Consultant with 15 years of experience in Licensing and IT Asset Management. Currently with SHI International UK, he began his career at Microsoft and became a SAM & Licensing Subject Matter Expert for Microsoft UK. Tyrone has served as both an auditor and an internal SAM Manager for a Fortune 500 company. An IAITAM-certified professional, he is passionate about Artificial Intelligence, mentoring, and advancing ITAM beyond traditional methods.
Session Title: Navigating the Risks of Shadow AI in IT Asset Management
Session Description: In the fast-evolving AI landscape, Shadow AI presents a critical challenge for IT Asset Management (ITAM), risking security vulnerabilities, compliance breaches, and inefficiencies. This session highlights the importance of managing Shadow AI and offers a roadmap for ITAM practitioners, from auditing AI usage to fostering cross-departmental collaboration and developing adaptive systems. Attendees will gain actionable insights to protect their organizations and responsibly harness AI.
Tyrone Howland
Walter Darrough : Flexera
Speaker Bio: Walter Darrough currently serves as a Director of Customer Success for Flexera. Before joining Flexera, Walter served as the Global Asset Manager for Dell. His forty-plus years of IT experience has focused on the Financial, Retail, Education, Health Care, Energy, Government, Services and Transportation industries.
Walter Darrough holds CSAM, CHAMP and CITAM certifications from IAITAM, as well as an ITIL Foundation certificate. In 2011, Walter was inducted as an ITAM Fellow by the International Association of IT Asset Managers. Walter holds a Computer Science and Leadership degree from the University of Oklahoma.
Session Title: Challenging World of ITAM : Focus on the Basics
Session Description: The technology world continues to change and ITAM is changing with it. SAM and HAM teams don’t just need to focus on Enterprise on-prem software and hardware. Today ITAM professionals need clear visibility into their entire IT estate to identify areas of need and to confidently act. During this session we will discuss the need to focus on the basics. The ITAM professional still needs to focus on Data Quality to make sure the company is making decisions based on sound data. This is important for your career and your company.
