Session Speakers
IAITAM is proud to support these industry professionals and leaders as they push ITAM forward! Each speaker will lead a 60 minute presentation, sharing their expertise through real world experience, case studies, and other means to provide you with the best techniques in the IT Asset Management industry.
Scroll to see a list of confirmed speakers for ACE. Click on a speaker to see their session information! We’re still accepting submissions, so this page will continue to be updated. Use the button below if you’re interested in speaking at our conference!
Aaron Cramer : Sage Sustainable Electronics & C. Alex Juarez : Huntington National Bank
Aaron’s Bio: Aaron Cramer is the Director of Practice Advisory and Client Engagement for Sage Sustainable Electronics. Before joining Sage in 2022 and over the last 20+ years, Aaron has led global IT Asset Management and IT Financial Management teams and practices for some of the largest organizations in the Healthcare and P&C Insurance industries. He has a BA in Business Administration from Merrimack College and a Master’s in Finance from Northeastern University. He is married and a father of two daughters and any spare time he has he spends wading in the streams of Connecticut trout fishing.
Alex’s Bio: C. Alex Juarez has been with Huntington National Bank since 2013, as a ServiceNow Administrator, Service Delivery Manager, and currently a Senior Infrastructure Manager responsible for overseeing the Hardware and Software Lifecycle Management teams since 2020. Prior to IT, Alex served as an educator in Chicago Public Schools for 10 years. Alex received his Bachelor of Music Education from VanderCook College of Music, multiple Master’s degrees from The Ohio State University, and an MBA from Ohio Christian University. Alex is married, has four adopted children, two dogs, and a fondness for Camaros.
Session Title: Creating a First-Class ITAM Program is Within Reach
Session Description: In my Corporate experience as an ITAM & ITFM leader – including my recent experience here at Sage Sustainable Electronics – I’ve seen what it takes to make ITAM succeed. I’ve also witnessed the headwinds to success. The most impressive and mature ITAM implementation I’ve seen is at Huntington National Bank. From the ground up, they’ve plowed through those headwinds to build a first-class program that provides value across the organization and beyond! How’d they do it? Come find out! Moderated by me & presented by Alex Juarez of Huntington.

Aaron Cramer & C. Alex Juarez
Aaron Officer : BlueCross BlueShield of Tennessee
Speaker Bio: With over 15 years of experience in IT infrastructure leadership, I specialize in IT Asset Management (ITAM). I have successfully implemented a robust ‘residential recovery’ program and utilized Air Tags for tracking and shipping data-bearing devices. My expertise includes developing a seamless, zero-touch process from procurement to disposition for hardware and hardware refreshes. This approach has resulted in over $1M in remarketing credits. Additionally, I have driven initiatives that ensured zero equipment to landfill, recycling over 78 tons of material and significantly reducing environmental impact through carbon reduction equivalencies. I am passionate about optimizing ITAM processes
Session Title: Securing the Exit: Ensuring Complete Recovery of Data-Bearing Equipment from Offboarded Employees
Session Description: This presentation will explore effective strategies for recovering data-bearing equipment from offboarded employees. Learn how to implement robust processes to ensure no device is unaccounted for, leveraging innovative tracking technologies and comprehensive recovery programs. Discover best practices to protect sensitive data, streamline equipment retrieval, and minimize risks associated with employee offboarding.

Aaron Officer
Aaron Zeper : DMD Systems Recovery, LLC
Speaker Bio: Aaron Zeper is CEO of DMD Systems Recovery, an ITAD company serving the Fortune 5000 and Cloud 500 across all IT asset classes. DMD is NAID AAA Certified, R2v3, and a B Corp, making decisions serving our community, our planet, and then profit. This unique focus is why DMD is a Reuse First™ ITAD innovating a services model with Transparent Revenue Share™. Aaron has spent 20 years leading teams and companies with specialized expertise in IT Services, Microsoft Practices including SAM and License Advisory, Third Party Maintenance and OEM alternatives, and Telecom Expense Management.
Session Title: Pulling Back the ITAD Covers: What ITADs Do but Don’t Say
Session Description: Learn the ITAD tricks of the trade. These are the top things ITADs do and don’t share. Learn how many ITADs behave counter to your best interest. We expose the specifics, including Revenue Share, Retail Costs, ESG Calculators, and more, so YOU operate from a position of knowledge allowing YOU to quickly and impactfully improve YOUR ITAD program. CAUTION: what you hear may cause immediate changes to your ITAD relationship!

Aaron Zeper
Alan Bain : ISAM
Speaker Bio: Mr. Bain is presently the Vice President of Delivery for Information Systems Asset Management (ISAM). He provides asset management, software portfolio management, and vendor negotiation services to a wide variety of clients ranging from Federal Agencies to State Governments to Fortune 500 companies. He is directly responsible for managing service delivery and product development for ISAM. Mr. Bain has been in the Information Technology sector for 40 years and actively involved with Software Asset Management for more than 30 years. He is a Certified Software Asset Manager (CSAM) as well as ITIL Foundation certified.
Session Title: Do Your SAM Policies Match Your Reality?
Session Description: Many organizations have implemented robust Software Asset Management environments that include comprehensive policies and procedures. Do those policies and procedures match your reality of what work is being done, how tools are being implemented and the practical side of software acquisition? It is important to audit the official policies so that they match the reality of what is happening in the organization. Examples will be given of policies and how the organizations reality matches them or not.

Alan Bain
Alex Geuken : Xensam
Speaker Bio: Ive been working with software, licensing and Sam more than 15 years. With experience as a licensing advisory I know the ins and out of Microsoft licensing. Negotiated contracts for customers and helped organizations handling audits. During my years I have also worked for SAP and know how it looks on the other side. How management push down audits to drive revenue.
Session Title: How to get daily savings with your SAM practise!
Session Description: How do you get daily savings with your SAM practice? The data needs to work for you.
Automate the process. Sharing the data with your organizations. Let your organization do the savings for you, become the spider in the web and DATA King/Queen. The most valuable information is in the DATA, populate the CMDB, involve finance, and procurement and make all data available for everyone. The more you know the better informed decisions you will make.

Alex Geuken
Ann Marsh : Belron International
Speaker Bio: Ann Marsh has been doing IT asset management for over 20 years. She has built successful IT asset management programs at large global companies in the Twin Cities and is a frequent speaker at ITAM events. She also started the Twin Cities IT asset management user group in 2008 and the group continues to have quarterly meetings helping to build a strong asset management community. Right now Ann is working to build her 4th ITAM program at Belron International. In her spare time Ann enjoys gardening, attending concerts and spending time with her 3 year old grandson.
Session Title: Building a successful ITAM program from scratch or fixing an existing one!
Session Description: Do you need to justify and build an ITAM program? Ann has built three successful ITAM programs at three different organizations and is the process of building a 4th program. Learn from her failures and successes of how to get funding, how to get started and how to be successful in your first year and then build on those successes in the next 2 – 3 years. This will include governance, process and software and hardware asset management

Ann Marsh
Annaliza Bradley
Speaker Bio: Annaliza has been an IT leader for 15+ years managing entire end-to-end ITAM lifecycles (HAM, SAM, ITAD) by building transformational ITAM programs at Fortune 500 companies from the ground up. She’s passionate ITAM leaders have a fiduciary duty to implement tool-agnostic policies & processes that enforce compliance & governance while reducing costs & mitigating risks. She has saved millions in USD throughout her IT career adhering to industry best practices & those funds were reinvested into sustainability & scalability. Annaliza holds a Master of Science in IT & ITAM certifications through IAITAM (CITAM, CHAMP, CSAM, CMAM, CITAD (consecutively since 2013)) & ServiceNow (CIS-HAM, CIS-SAM).
Session Title: Help the company’s ITAM implementation project succeed, so the company doesn’t waste time or money!
Session Description: Has the company hired a professional services vendor to implement a shiny new ITAM solution for its hardware, software and/or cloud assets? Please don’t sit back & let the vendor scramble blindly while burning project hours to ash because nobody is ready to shift the company culture & hold stakeholders accountable to take the necessary actions to make the shiny new ITAM solution successful. Let’s get together and talk for an hour about some best practices the company should complete proactively before its ITAM implementation project kicks off.

Annaliza Bradley
Ben Kamper : Calero
Speaker Bio: Technology is a calling for Ben Kamper. The through-line of his career (private equity, Insurtech, fintech, and Calero) tracks opportunities for creative problem-solving. He applies outside-the-box, intuitive leaps to help organizations conquer their most complex obstacles. He joins us today to help overworked, underappreciated, and underpaid ITAM and procurement teams reclaim their time and create documentable wins across their organizations.
Session Title: Secrets to uncovering shadow Saa
Session Description: Many end users are true innovators at smuggling unauthorized SaaS into your network. Gartner suggests IT teams see just 40% of the applications in their organizations. Visibility is improving, but shadow SaaS presents real security and audit risk.
Join us to shine a light on shadow SaaS and become an IT superhero. Here’s how:
• Diversify your data sources for critical insights on subscription, license, and usage
• Engage end users with accurate and actionable opportunities
• Charge back to licensed users and teams more accurately

Ben Kamper
Beth Kaminski & Alyssa Kaminski : Dart Container Corporation
Beth’s Bio: Beth Kaminski is the IT Asset Program Manager at Dart Container. She has 25+ years of IT Asset Management experience. The skill sets she brings to ITAM are varied but her true passion is all things ITAM. She started her first SAM practice team in the discipline’s infancy and continues to redefine best practices for teams. Beth regularly provides insight on her experience to the ITAM community and is passionate about SAM’s future. Under Beth’s direction Dart received the 2021, 2022 and 2023 Snow Technology Intelligence Awards. She is honored to have received the ITAM Review 2023 Lifetime Achievement Award.
Alyssa’s Bio: Alyssa Kaminski is the IT Asset Administrator for Dart Container. Currently she is administering the software renewal process engaging with IT, finance, procurement and business stakeholders. Alyssa has a degree in Psychology from Michigan State University. She also played Lacrosse in the NCAA for several years. She brings critical thinking, a good understanding around the strength of teamwork, the ability to work out challenges and getting out ahead of the ball in software administration. She is very excited to grow into a family tradition of supporting and promoting the SAM discipline.
Session Title: The New, the Seasoned and the Challenge
Session Description: Whether you are new to ITAM or a seasoned practitioner join Alyssa Kaminski (new) and Beth Kaminski (seasoned) as they moderate this interactive session. This discussion will explore the challenges faced by both new and seasoned practitioners. This unique question and answer session will highlight what is needed to keep ITAM alive and growing into the future. Bring your questions, concerns, experience and comments to share. All questions and mentoring is encouraged. We are all responsible, the new or seasoned, for the future of ITAM.

Beth Kaminski & Alyssa Kaminski
Bo Guilbeault : Starbucks
Speaker Bio: Bo is an experienced industry veteran. He is well rounded having worked for OEM’s (Microsoft & HPE), Channel Partners (CompuCom & Arrow Electronics) and Fortune 500 companies. During the last five years at Starbucks and IAITAM, his focus is on advancing IT asset management strategies that promote governance, financial strength, chain of custody along with sustainability and circular economy practices. Bo has tons of experience with lifecycle management strategies for hardware, software and the suppliers involved with ITAM efforts.
Session Title: Back to the Future – ITAM has come a long way, what’s next?
Session Description: This session will be a light-hearted look at the trends that made this industry and what potential influences will impact our future.
We will touch on these areas and Bo will provide his perspective as an active practitioner in a Fortune 500 environment.
• Technology Architecture (On Prem, Off Prem, 3 Tier, 2 tier)
• Artificial intelligence (Will it take our jobs)
• Data (who owns it, manages it and or protects it)
• Application licensing – (Everything as a platform)
• OPEX vs CAPEX ( Do we want to own anything )
• The dynamics of the workforce (Ageism, Quiet Quitting)
• Right to Repair (Sustainability for waterfall impact)
• Right to “Remarket/Sell” your owned assets (ITAD Revenue)
• Suppliers and their role in ITAM (Everyone are claiming to be in ITAM)
• ESG Reporting (Marketing versus doing the “right” thing)
• Hero to Zero or Imposter complex (This is a tough role)
• Career Paths

Bo Guilbeault
Brian Wahoff : CSI Leasing
Speaker Bio: Brian Wahoff is the Chief Information Officer of CSI Leasing and is responsible for overseeing all IT operations, including infrastructure, information security, application development and the data warehouse. Brian has over 25 years of IT industry experience, beginning in 1996 at CSI’s ITAD subsidiary EPC where he rose to the title of CTO during his tenure. Brian is a veteran speaker of information security and IT Asset Disposition conferences and is an expert at speaking on data destruction processes of IT equipment.
Session Title: Return to office: ITAD implications
Session Description: Is your company considering a return to the office policy? With so many organizations altering their remote work policies, we can expect the ITAD landscape to be disrupted. Asset managers, along with ITAD providers, will have no choice but to adapt. As such, we will explore how this transition will affect returns, demand for new hardware, ITAD service requests, and box/redeployment programs. Brian will share his predictions for how this will affect IT asset managers and solutions to overcome hurdles and succeed during the transition.

Brian Wahoff
Carlos Robles : SanDisk
Speaker Bio: Carlos brings over a decade of experience transforming how organizations manage software assets. Starting his career as a Big 4 software auditor, he gained firsthand insight into compliance pitfalls. Today, Carlos leads a global software asset management program, driving millions in cost savings and avoidance while enhancing audit efficiency through innovative strategies and technology. A seasoned strategist and team builder, he specializes in maturing SAM programs, aligning them with business objectives, and navigating complex licensing landscapes. His unique “auditor-turned-advocate” perspective provides invaluable guidance to organizations striving for SAM excellence.
Session Title: The SAM Maturity Blueprint: Executive Buy-In, Build, Lead, Win
Session Description: Building a successful SAM program takes more than tools—it requires strategic vision and creative execution. This session explores innovative ways to gain executive sponsorship, creative approaches to building a high-performing team, and practical techniques to position yourself for ongoing success. Packed with actionable insights, this session will inspire and equip you to elevate your SAM program and consistently create win-win outcomes for your organization.

Carlos Robles
Chante Dobson : St. Jude Children's Research Hospital
Speaker Bio: Chanté is an enthusiastic newcomer to the field, eager to learn and contribute. She has recently embarked on her journey as a Software Asset Business Analyst at St. Jude Children’s Research Hospital. Her passion lies in optimizing software asset management practices, and she’s already making strides in spearheading initiatives within this critical domain. Chanté brings a fresh perspective, analytical curiosity, and a commitment to supporting St. Jude’s mission through effective software asset management.
Session Title: SAM to the Future: From Post-It Notes to Paperless SAM
Session Description: Join us on a transformative journey from chaos to clarity as we evolve from a disorganized Post-It Note SAM process to a streamlined, paperless system. Using Adobe—a high-volume, low-impact license—as our starting point, we developed a successful blueprint. In this session, we’ll share the key successes, failures, and ‘Aha’ moments that defined our SAM evolution. This isn’t about quick fixes; it’s about the power of a methodical approach. Discover how a steady pace leads to lasting results in the world of SAM.

Chante Dobson
Charles Pellicane : Human-I-T
Speaker Bio: Charles is a nationally recognized expert on e-waste and IT Asset Disposition (ITAD) with experience speaking in front of the United States Senate Committee on the subject in July, 2023. After five years as a continuous improvement expert for a Fortune 100 firm, Charles joined Human-I-T in June, 2019. Charles played a pivotal role in guiding Human-I-T in acquiring NAID AAA certifications and ISO certifications for all Human-I-T facilities while securing partnerships with Fortune 500 clients. He holds a Bachelor’s of Business Administration from the University of Wisconsin-Madison with a double major in Legal Studies and Risk Management & Insurance.
Session Title: Transform ITAM and Drive ESG Success
Session Description: Discover the crucial link between ESG (Environmental, Social, and Governance) goals and IT asset management. In this interactive session we will explore how responsible IT asset management can drive sustainability, enhance corporate social responsibility, and ensure compliance with governance standards. You will walk away with actionable strategies from the organizations that do it best and you will have the chance to model out how changes to your company’s ITAM program can impact your ESG goals. Don’t miss it!

Charles Pellicane
Chris van der Zwan : 2Data
Speaker Bio: Over the past 12 years, I’ve cultivated a deep passion for Microsoft Licensing. Navigating its complexities has been an incredible journey, and I’m excited to share that expertise with our team and valued customers. Beyond licensing, I find joy in winter sports, diving, cycling against the Dutch wind, and spending quality time with loved ones.
Software management has grown so complex that even experts face challenges. That’s why I joined 2Data—to simplify the process, share knowledge, and support customers. Together, we can navigate the ever-evolving tech landscape and make software management more accessible and efficient for everyone.
Session Title: How to Define Microsoft Optimisation & Build Up the Negotiation Strategy?
Session Description: Discover how to define Microsoft Optimization and create a negotiation strategy tailored to your organization’s needs. Learn to assess licensing agreements, identify cost-saving opportunities, and ensure compliance. This session offers practical tools to prepare for negotiations, anticipate vendor tactics, and achieve value-driven outcomes. Optimize your licensing environment and secure long-term success.

Chris van der Zwan
Craig Boswell : HOBI International, Inc.
Speaker Bio: Craig Boswell is the co-founder and president of HOBI International, Inc., a leading provider of IT and mobile asset disposition solutions. He specializes in developing innovative processes for reverse logistics, data security, and revenue optimization through reuse and recycling. A sought-after speaker, Craig frequently addresses topics such as mobile IT security, reuse sales, and sustainable design. He has also contributed to the development of the EPA’s R2 (Responsible Recycling) certification, reflecting his commitment to advancing industry standards in electronics recycling and environmental responsibility.
Session Title: Navigating ITAD Global Challenges: Transboundary Movement, Compliance, and Climate Impact
Session Description: The ITAD industry faces global challenges, including international e-waste regulations, evolving compliance standards, and sustainability demands. In this session, Craig Boswell, a leader in ITAD and sustainability, will address critical international topics such as navigating the Basel Convention, aligning ITAD practices with ESG goals to meet global expectations, and delivering secure, transparent, and sustainable solutions. Attendees will gain insights and strategies to thrive in the increasingly complex global ITAD landscape.

Craig Boswell
Crystal McLeod : CGI
Speaker Bio: Crystal McLeod is a senior IT director with extensive experience in enterprise architecture, IT asset management, cybersecurity, IT services, and network management. She has held leadership roles in government and corporate sectors, including the U.S. Department of Treasury, US Airforce (as a contractor), and currently with CGI. Her achievements include revamping IT asset management systems, improving inventory accuracy, and optimizing enterprise architecture programs. She holds multiple IAITAM certifications, a CISSP and PMP, and has a strong background in regulatory compliance and IT governance. Over the years Crystal has received several awards and recognition for her contributions.
Session Title: THE 50% COMPREHENSION-when they hear you but cannot understand….
Session Description: What happens when you say 100% of what needs to be said but they only acknowledge half. Governance & compliance can be extremely difficult, especially when the organization is not mature enough to support the structure and communications required to accomplish both.

Crystal McLeod
Francisco San Martin Garrido : SoftwareOne
Speaker Bio: Information Technology BSE and Quality Management Systems MS with 21 years of professional extensive experience in the fields of IT Business Management, IT Asset Management and IT Financials. FinOps Certified Practitioner and Certified Software Asset Manager (CSAM).
During his career, he has been an advisor to the largest companies in the banking, financial, retail, and telecommunications sectors in Latin America, successfully establishing best practices in IT asset management and IT financial management.
Currently, leads the IT Financial Optimization Services Business Line for Latin America within SoftwareONE.
Session Title: IT Resources Tagging: Let’s Make ITAM, FinOps, and Business Speak the Same Language
Session Description: In today’s digital era, organizations increasingly rely on technology to drive their operations and achieve strategic goals. However, as the complexity of IT environments grows, so does the need for effective management of these resources. This is where ITAM (IT Asset Management), FinOps (Financial Operations), and alignment with business objectives come into play. A key component for this integration is IT resource tagging. Let’s explore how tagging can facilitate ITAM, FinOps, and business to speak the same language.

Francisco San Martin Garrido
George Weisgerber : Galide
Speaker Bio: George Weisgerber is the VP of Partnerships & Procurement at Galide, the leading device-buyback solution for schools & enterprises. He also serves on the Technical Advisory Committee for SERI (Sustainable Electronics Recycling International), the governing body & ANSI-accredited Standards Development Organization for the R2 Standard. George’s focus is helping IT teams maximize the value of their aged technology, as securely & sustainably as possible.
Session Title: Return to Office: ITAM Strategies for a Hybrid Workforce
Session Description: IT Asset Managers navigating RTO now face new challenges in managing, securing & optimizing inventory across hybrid environments. From tracking remote devices to ensuring secure redeployment & decommissioning, the evolving workforce demands a smarter approach to ITAM.
Join George’s session on best practices for ITAM in the RTO era including
*Reconciling & redeploying assets
*Mitigating security & compliance risks
*Maximizing value recovery
*Driving operational efficiency
Don’t miss this opportunity to future-proof your ITAM strategy!

George Weisgerber
Greg McLaughlin : The Ohio Public Employees Retirement System (OPERS)
Speaker Bio: Greg McLaughlin is the ITAM Administrator for the Ohio Public Employees Retirement System, holds a Bachelor’s degree in Business Marketing from The Ohio State University and a Masters in Business Administration from Colorado State University. He has worked in the public retirement world for over 23 years in various capacities focusing on project strategy and management. Most recently he was asked to join the IT team at OPERS to create an ITAM program supporting the evolving ITAM landscape with the varied needs of a hybrid workforce and to help mitigate risks associated with software management. Greg is actively involved with ITAM industry groups and holds the IAITAM CSAM designation.
Session Title: From Zero to Hero: Building an IT Asset Management Program from Scratch
Session Description: Building an ITAM program from the ground up can be daunting. This presentation takes listeners through the many steps OPERS took in developing a proactive program within two years. It brings real world experiences like developing and implementing a practical maturity assessment, gaining organizational engagement, building a source of truth, centralizing ITAM-related services across a multi-functional organization, creating quality analytics, generating a positive ROI and reducing compliance and security risks.

Greg McLaughlin
Greg Saxon : PlanITROI
Speaker Bio: Greg Saxon, COO of PlanITROI, spearheads strategies for operational excellence, sustainability, and growth. With over 20 years of experience, including key roles like VP of Value Chain Operations at Aventiv, Greg has positioned PlanITROI as a leader in IT Asset Disposition and circular economy solutions. He holds a B.S. in Quantitative Economics from the U.S. Naval Academy and an M.S. in Information Systems from Johns Hopkins University. Greg’s people-first leadership aligns business goals with environmental sustainability, driving PlanITROI’s mission to “Change Lives with Affordable Technology.”
Session Title: Globalizing ITAD: Ensuring Consistent Standards and Compliance Across Borders
Session Description: This session will explore the key drivers behind the globalization of ITAD services, highlighting the importance of maintaining consistent standards, ensuring regulatory compliance, and addressing region-specific challenges. Attendees will gain insights into how ITAD providers are evolving to meet the complex demands of international operations while supporting sustainability and data security goals across diverse markets.

Greg Saxon
Hassan Essaili : Paycom
Speaker Bio: Hassan Essaili has been practicing law for almost 10 years. He is an experienced transactional attorney with a robust background in negotiating complex agreements such as Enterprise SaaS agreements, license agreements, implementation agreements, open source licenses, AI licensing terms, and Data Privacy Agreements.
Session Title: Technology Contracts – best Practices and Pitfalls
Session Description: This session will cover an overview of the most common types of Technology Agreements, provide a brief explanation on what each type is intended to cover, high level of what terms you should be worried about, and potential pitfalls a company may face when entering into these types of transactions.

Hassan Essaili
Jason Boje & Kimberly Labanauskas : Sims Lifecycle Services
Jason’s Bio: Jason Boje, Senior Business Solutions Manager at Sims Lifecycle Services (SLS), is a trusted expert in designing and scaling global IT disposition programs for some of the world’s largest hyperscalers and corporate data centers. With extensive experience in international business, Jason partners with clients to implement profitable and sustainable circular solutions, ensuring they achieve both operational and environmental goals.
A leader in innovation, Jason recently spearheaded the development of a purpose-built facility for advanced parts harvesting, incorporating cutting-edge technologies such as AI-driven tools, machine learning, and automated micro-factories.
Kimberly’s Bio: Kimberly Labanauskas, CITAM, is a recognized leader with over 15 years of expertise in IT asset disposition (ITAD), electronic recycling, and data center solutions. As the Global Business Development Lead at Sims Lifecycle Services, Kimberly drives innovation and efficiency, empowering organizations to scale and optimize their global ITAD and data center decommissioning programs. Known for her client-focused approach and deep industry knowledge, Kimberly excels at forging strategic partnerships and delivering tailored, sustainable solutions that address the evolving needs of data centers and enterprise environments. A trusted advisor to clients navigating complex technology transition
Session Title: Elevate Your ITAD Program with the SLS ITAD Maturity Model
Session Description: Explore the SLS ITAD Maturity Model, a benchmarking framework designed to assess and enhance your ITAD program. Learn how to align your ITAD strategy with industry best practices for compliance, data security and sustainability. Perfect for ITAM professionals, this session provides actionable insights for elevating your ITAD maturity across the IT lifecycle.
At the end of the session you will receive two tools to evaluate and improve your ITAD program.

Jason Boje & Kimberly Labanauskas
Jeff Datkuliak : ARCOA Group
Speaker Bio: Jeff is the Director of Ohio Operations for ARCOA Group. In addition to his work with ARCOA , he is a Subject Matter Expert with the International Association of IT Asset Managers. With IAITAM, Jeff is a certification instructor to companies and individuals looking to enhance their processes and reduce the associated risk with end-of-use IT hardware
As a practitioner and educator of electronics disposition services, Jeff has a unique perspective to cross industry best practices as defined by IAITAM.org, for Data & Brand Security, Value Recovery and Environmental Sustainability with the gold standard certification of e-Stewards and NAID AAA for processing of end-of-use IT hardware
Session Title: IT is always about managing the Risks… Data or otherwise!
Session Description: A documented process from procurement through disposal is a critical partner to Managing Risks related to Data Security. ITAM is your CISO’s best friend!
I will discuss some of IAITAM’s 12 KPA’s (Key Process Areas) of a mature ITAM process and how hardware management impacts data breach, brand protection and environmental risks

Jeff Datkuliak
Jeremy Olson : Dynamic Lifecycle Innovations
Speaker Bio: Jeremy Olson, CITAD, is a Senior Corporate Solutions Executive at Dynamic Lifecycle Innovations with over 13 years of experience in the ITAD space. Well-versed in creating sustainability-centric materials lifecycle management solutions, Jeremy is passionate about creating value for partners in all industries by maximizing ROI while maintaining complete data and brand security.
Session Title: Partnership Playbook: A Guide to Cultivating Mutual Trust and Value
Session Description: In today’s fast-paced IT landscape, effective partnerships between hardware asset managers and their service providers are critical to success. This joint presentation by FedEx and Dynamic Lifecycle Innovations will offer an insider’s view into the strategies and collaboration techniques that transformed a vendor relationship into a thriving partnership. Whether you’re evaluating vendors, building stronger partnerships, or seeking strategies to maximize value, this session will equip you with actionable insights to create collaborative success.

Jeremy Olson
Jim Kofalt : Verae
Speaker Bio: Jim Kofalt is the Chief Product Strategist for Verae and principal consultant for DX4 Research. His spent nearly two decades combined working at Microsoft and SAP, where he focused on ERP and CRM applications. His roles have included product management, product strategy, marketing, and channel management. He currently advises a broad spectrum of B2B technology vendors on applications for emerging technologies such as AI, cloud services, and blockchain.
Session Title: Blockchain in ITAM: From Hype to Real-world Value
Session Description: Blockchain technology has matured in recent years, moving well beyond cryptocurrency to offer low-cost, enterprise-ready frameworks that enhance multi-party asset tracking, compliance, and trusted information exchange. This session will explore real-world use cases, including auditable tamper-proof IT asset histories and multi-stakeholder workflows. Attendees will learn the fundamentals of how blockchain works and gain insights into how modern blockchain solutions ease compliance, mitigate risk, reduce fraud, and enhance visibility and control

Jim Kofalt
Jonathan DeMent : DMD Systems Recovery, Inc.
Speaker Bio: Jon DeMent is the Vice President at DMD Systems Recovery, an ITAD company serving the Fortune 5000 and Cloud 500 across all IT asset classes. DMD is NAID AAA Certified, R2v3, and a B Corp, prioritizing decisions that benefit the community, the planet, and then profit. This purpose-driven approach positions DMD as a Reuse First™ ITAD innovator, pioneering services like Transparent Revenue Share™. Jon brings extensive expertise in IT asset disposition, compliance, and sustainability, playing a critical role in driving DMD’s mission to deliver exceptional value through innovative and ethical practices.
Session Title: RFP on Equal Footing
Session Description: This is a practical learning workshop where will cover the end to end RFP process while diving into working session on the main activities that generate the greatest value. We will work in small groups to practice and reinforce the learnings of our experiences

Jonathan DeMent
Kurt Greening : Securis
Speaker Bio: Kurt Greening, with over 25 years of experience in leading consulting teams and line of business operations, is an expert in leveraging technology for business growth. His proficiency spans across cloud, cybersecurity, identity and access management, and marketing technology. Kurt is a sought-after podcast guest and a published author in platforms like Breaking Defense, Washington Executive, and Fed Insider. Currently serving as the EVP at Securis, he contributes to the company’s IT Asset Management, data destruction, and ultra-secure recycling services.
Session Title: How AI Can be Used to Improve IT Asset Management
Session Description: When auditors visit your office, having an accurate ITAM database is crucial. This database depends on scanning asset tags and serial numbers. At the end of life, proper association of disk drives with servers and laptops is essential. Achieving over 85% accuracy for hard drive scanning can be challenging due to lack of asset tags and up to eight confusing barcodes. Discover how AI can boost scanning accuracy to over 99% and provide a defensible audit trail in the form of a photo.

Kurt Greening
Mark Feinman : SIE Consulting Group
Speaker Bio: Mark Feinman is a Senior ITAM specialist for the SIE Consulting Group. He has over 15 years’ experience deploying SAM tools and technologies. Mark’s ITAM focus is on the installation, configuration, management and support of various asset management tools, such as Flexera and the IBM License Metric Tool (ILMT). Before joining SIE, Mark was the Application Architecture Manager for Siwel Consulting, focused on the development of their proprietary ITAM web portal and supporting customers with their own ITAM tools. Outside of technology, Mark enjoys family time, volleyball, bicycling, trains and pinball.
Session Title: Making SAM Tools Work: Insights from IT Support
Session Description: A SAM tool’s effectiveness depends on more than just features—it requires collaboration between ITAM specialists and IT support teams. While ITAM specialists rely on accurate data to make decisions, IT support ensures the tool’s components work in harmony, delivering the organization a single version of truth. What skills & processes are essential to support and optimize SAM tools? How can teams work together to ensure success? Join this session to explore the role of IT support and gain insights to improve performance and collaboration.

Mark Feinman
Matt Beran : InvGate
Speaker Bio: Matt Beran has over 20 years of experience in Service Management and Customer Service. Known for challenging industry norms, giving practical advice, and providing unique approaches to Service Management, he’s the Sr. Product Specialist at InvGate and host of the podcast “Ticket Volume – An IT Podcast”
Session Title: Optimizing IT Costs Across IT Practices by Leveraging AI
Session Description: This presentation will demonstrate how AI can optimize costs by improving efficiency in key processes, such as, Incident, Change, Asset and Service Level Management. We’ll explore how AI-driven automation can reduce operational overhead, accelerate response times, and enhance decision-making, ultimately cutting costs while maintaining high service quality. Attendees will gain practical insights into leveraging AI to streamline processes, eliminate inefficiencies, and ensure cost-effective IT operations.

Matt Beran
Max Ablimit : Tarim Consulting, LLC.
Speaker Bio: Max is the founder of Tarim Consulting and an Oracle licensing expert. A veteran of Oracle License Management Services (LMS) with 20 years’ experience in license compliance and six years with Oracle, Max is well versed in Oracle’s license policy for database, middleware and applications, including advanced expertise in Oracle business practices and go-to-market strategies. He was responsible for starting LMS activities in Mainland China, Hong Kong, and Taiwan. This program became the highest revenue contributor in the Asia Pacific region. Max has managed more than 500 Oracle license audits and contract negotiations. He is a Certified Software Asset Manager (CSAM) through IAITAM.
Session Title: How to Maintain Oracle Java Compliance to Save Millions
Session Description: Due to Oracle’s change to an employee-based metric for Java SE subscriptions in January 2023, customers without Java subscriptions and those with subscriptions under the legacy Processor and Named User Plus metrics will need to ensure that these deployments remain compliant at all times. With the higher costs associated with the new subscription metric, failure to maintain Java compliance can create significant licensing exposure. This session will educate and empower customers on how to maintain Java compliance and potentially save millions.

Max Ablimit
Melissa Cortale : Olitech Solutions
Speaker Bio: Melissa Cortale is an Oracle licensing expert and a frequent speaker at industry conferences and trade shows. Melissa is founder and President of Olitech Solutions, LLC, an Oracle focused Software Asset Management specialist firm. Melissa has worked with Oracle licensing, both for Oracle and on the client side, for 15+ years and has negotiated more than 300 transactions. Melissa has shared her Oracle expertise at multiple SAM conferences and has taught Oracle License Management courses across the US and abroad. Melissa is a continued trusted advisor to her clients and has saved her clients millions of dollars in unnecessary licensing and support costs throughout the years.
Session Title: Oracle Database Licensing Demystified
Session Description: At the heart of Oracle’s dominance lies its formidable database technology—a product that not only drives the company’s revenue but also creates a powerful lock-in effect for customers. However, the complexity of Oracle database licensing can be overwhelming, often leading to costly mistakes and missed optimization opportunities. In this session, we will guide you through the intricate maze of Oracle database licensing, empowering you with crucial knowledge to manage your database infrastructure effectively and economically.

Melissa Cortale
Michelle Wescovich : Leidos
Speaker Bio: Michelle Wescovich is a Software License Manager with Leidos, Inc. She has worked in the SAM industry for 12 years, starting her career as a Compliance Coordinator for Xerox. She is passionate about the customer experience and ensuring optimization while maintaining compliance in both SAM and HAM.
Session Title: Asset Management Terminology – Important SAM and HAM Terms You Should Know
Session Description: This session will discuss some key SAM and HAM terms that can help you navigate some of the challenges associated with Asset Management.

Michelle Wescovich
Mike Easterbrook : SERI
Speaker Bio: Mike Easterbrook is the Chief of Global Standards for SERI. He has more than 18 years of experience in various roles within the electronics reuse and recycling industry including regulatory compliance officer, certifications consultant, internal auditor, compliance auditor, and lead auditor for Certification Bodies. He is now responsible for standards development at SERI overseeing the development of the Sustainable Electronics Reuse and Recycling (R2) Standard and the SERI ESG Reporting Standard for the Electronics Value Chain.
Session Title: Measuring the Impact of IT Asset Management Decision making
Session Description: Companies are more concerned or regulatory obligated to report on their ESG impacts, the decisions of how to manage refreshed or retired IT Assets can have several social and sustainable impacts. However, existing frameworks for reporting ESG discuss waste management and waste mitigation. SERI is working with a multi-stakeholder group, including ITAMs, to develop the framework for verifying IT Asset management decisions’ impacts by creating pertinent and repeatable metrics to add value to the electronics value chain.

Mike Easterbrook
Patrick Goose Graff : Microsoft
Speaker Bio: Patrick Graff holds the position of Senior Service Engineer and serves as the leader of the Software Asset Management program at Microsoft. With an impressive 29-year tenure at the company, he has been instrumental in spearheading numerous successful programs. Patrick plays a pivotal role in overseeing the comprehensive management of onboarded non-Microsoft solutions, contributing significantly to the success of Microsoft’s digital business. Over the last 20 years, he has dedicated his efforts to building and managing the Software Asset Management program, specifically the service known as Software Licensing Service.
Session Title: AI in SAM – How to harness an intel licensing through AI in Software Asset management lifecycle.
Session Description: Microsoft takes a strong approach in management and mitigating risk in their own Software licensing needs, consumption, and security. Our 0 Trust initiative is key to keeping our license use, network, and our data secure. As we look at new ways to help us manage the internal Software Licensing Management program, we have enlisted the help of AI to help guide us in more efficient ways to automate and communicate much of the needs of our internal customers. Learn how Microsoft is leveraging AI with it’s Software Asset Management program.

Patrick Goose Graff
Patrick Greenfield : Universal Recycling Technologies (URT)
Speaker Bio: Patrick Greenfield is the Vice President of Sales and Marketing at URT, specializing in IT Asset Lifecycle Management solutions that optimize IT investments, enhance efficiency, and drive ROI. With extensive experience working with Fortune 500 corporations, he develops and implements global IT Asset Management (ITAM) and IT Asset Disposition (ITAD) strategies that align with ESG goals, maximize asset value, and ensure top-tier data security. A recognized thought leader, Patrick has spoken at international forums on ESG, data security, and sustainable IT practices. Originally from Australia, he is now based in the U.S. and has worked across multiple continents.
Session Title: Incremental Value of Full Stack ITAD Providers – ITAD & eWaste
Session Description: Partnering with an IT Asset Disposition (ITAD) company that also handles e-waste simplifies IT equipment management. These companies ensure secure data destruction, responsible recycling, and sustainability. By offering end-to-end services—from collection to final disposition—they eliminate the need for multiple vendors, improving efficiency. Additionally, choosing an eco-conscious ITAD partner enhances corporate social responsibility, strengthens brand reputation, and builds trust with customers and stakeholders.

Patrick Greenfield
Preston Davis : SHI International
Speaker Bio: With 20 years of combined experience in IT Asset Management (ITAM) and IT Procurement, Preston Davis transitioned to SHI from the client side, bringing a deep understanding of the industry. Preston possesses extensive knowledge in software licensing, ITAM processes, IT Procurement operations, and SaaS license management. Certified in both software and hardware ITAM, Preston has successfully developed ITAM programs from the ground up. Having worked across financial services, consulting, education, and the private sector, Preston is well-versed in the daily challenges faced by IT and ITAM professionals across various business environments.
Session Title: ITAM – Art of the Possible (it’s not just about software compliance)
Session Description: Explore the expansive potential of IT Asset Management (ITAM) in “ITAM – Art of the Possible.” This presentation moves beyond mere software compliance to reveal how ITAM can enhance operational efficiency, boost innovation, and ensure comprehensive risk management. Discover solutions that optimize asset use across your organization. Gain insights into leveraging different ITAM capabilities and position your business for future success, demonstrating that ITAM is a vital component in driving organizational growth.

Preston Davis
Rob Martin : FinOps Foundation
Speaker Bio: Rob is a FinOps Principal for the FinOps Foundation, helping everyone who manages IT value achieve more.
Session Title: FinOps for ITAM Practitioners
Session Description: When organizations adopted cloud, many IT disciplines needed to change to accommodate new models of working and new ways of delivering value. ITAM practitioners are no exception. FinOps teams were established to manage the massive amounts of granular, variable data that comes with cloud use. But ITAM practitioners must also learn to do this to continue supporting effective decision making. ITAM and FinOps co exist and must help one another to provide the most value as organizations work to manage their hybrid environments.

Rob Martin
Robbie Plourde : USU
Speaker Bio: Robbie is a dynamic IT Business Executive with extensive international experience, specializing in strategic IT solutions and IT Asset Management (ITAM). In his role as Principal Solution Engineer at USU, he leads pre-sales technical efforts and drives ITAM solutions.
With over a decade of expertise, Robbie has successfully spearheaded process improvement initiatives and developed innovative solutions that align with both strategic and operational business objectives. Over the last 15 years, he has focused on corporate ITAM and License Compliance for Fortune 500 companies across Europe and the US. Robbie is also a FinOps Certified Expert and holds an MBA from Quinnipiac University, where he graduated Magna cum Laude.
Session Title: The Power of AI in ITAM: Revolutionizing Asset Management for the Digital Age
Session Description: Join Robbie Plourde, Global Principal ITAM Solution Engineer at USU, to explore AI’s transformative role in IT Asset Management (ITAM). Discover how AI automates asset tracking, enhances compliance, and improves cost management. Robbie will showcase real-world AI applications that revolutionize ITAM, driving automation, accuracy, and insight. Learn how to leverage AI to future-proof your ITAM strategy and stay ahead in the digital age.

Robbie Plourde
Robert Ferullo : Ivanti
Speaker Bio: Rob Ferullo, Area Director, Solution Engineering at Ivanti, has over 25 years of experience in IT Asset Management. Rob started his career in IT Asset Management at ON Technology handling the demands of large-scale mergers and acquisitions. After spending time in Professional Services, he moved into Sales in 1998. Rob has since worked for IT Asset Management Software manufacturers such as BMC, Cherwell, and currently Ivanti. Rob was certified by IAITAM in 2008 in Hardware and Software (CHAMP + CSAM) and brings an IAITAM way of life to all his clients
Session Title: How to Measure and Lower Your IT Asset Carbon Footprint
Session Description: Uncover the untapped power of ITAM in spearheading sustainability. Delve into the dynamic intersection of the ITAM lifecycle and green initiatives, and why IT departments are rising as sustainability champions. Master practical techniques to harness ITAM for measuring and reducing your organization’s carbon footprint. Join us to see why ITAM is not just an asset, but the catalyst for your sustainability mission and leave with a roadmap to transform your organization’s eco-impact, benefiting both the environment and the bottom line.

Robert Ferullo
Scott Bickley : Info-Tech Research Group
Speaker Bio: Scott Bickley is a Practice Lead & Principal Research Director at Info-Tech Research Group, focused on Software Licensing, Vendor Management and Contract Review. He also has experience in the areas of IT Asset Management (ITAM), Software Asset Management (SAM), and technology procurement along with a deep background in operations, engineering, and quality systems management.
At Info-Tech, Scott provides IT leaders with the guidance, analysis, and tools they need to ensure their technology contracts are thoroughly vetted, benchmarked, and optimized.
Session Title: VMware by Broadcom Will Wreck Your IT Budget: What Are Your Options?
Session Description: This session will provide a comprehensive overview of the changes in VMware licensing, key contractual terms, and bottom-line price impact. It will then discuss a series of alternatives available to VMware customers, including negotiating with Broadcom, evaluating VMware alternatives, and non-traditional options such as going unsupported or obtaining third-party support. Additional details will provide discount guidance by VMware SKU under the new commercial model.

Scott Bickley
Simon Taylor : Azul
Speaker Bio: Simon, as the Senior Vice President of Azul’s global channel and alliances, is a seasoned executive with a wealth of experience spanning over three decades in the industry. His expertise encompasses Software Asset Management (SAM), IT Asset Management (ITAM), machine learning, insight engines, data analytics, and information governance. Beginning his career with humble roots as a project manager at Glaxo Smithkline, Simon has since ascended to various executive roles in renowned organizations such as Commvault, Proofpoint, Firemon, Lucidworks, and Nitro. Throughout his career, he has demonstrated a remarkable ability to rapidly develop channel and partnership organizations.
Session Title: The Power of 3 – The Magic ITAM Formula to navigating Oracle Java Licensing concerns
Session Description: License managers face major Java licensing challenges due to Oracle’s monetization efforts. Customers paying for Oracle Java encounter compliance issues and high renewal costs, while unlicensed users face audit pressures. Licensing professionals struggle to track Java usage due to misconceptions about its cost. To save money and reduce risk, a proven strategy is essential. This session will cover governance, processes, tools, and third-party support to address Oracle Java concerns, including when and how to use third-party OpenJDK options.

Simon Taylor
Sumin Tchen : Belarc, Inc.
Speaker Bio: Sumin has over 30 years of experience in helping to build successful technology firms, such as Belarc (SAM & Cyber Security), Computer Controls (building control systems), Eliza (voice recognition), ProcessTech (dynamic modeling software), and Adaptive Networks (networking over AC power lines). Sumin has a B.S. Electrical Engineering from Cornell University and an M.S. Management from M.I.T.
Session Title: How SAM can help unlock the power of proactive cybersecurity
Session Description: In today’s ever-evolving threat landscape, defenders can have an advantage over attackers when proactive cybersecurity controls and processes are in place. This presentation will explain the difference between proactive and reactive cybersecurity; why proactive cybersecurity works; and provide insights into SAM’s role in implementing proactive cybersecurity controls.

Sumin Tchen
Sunil Chandna : BitRaser
Speaker Bio: Sunil, CEO of BitRaser, spearheads the strategy & market development of Data Erasure & Diagnostics Software. BitRaser, is an innovation of ‘Stellar’ – a company he co-founded in 1993 and serves over 3 million customers worldwide. Stellar specializes in product software development & laboratory services for ‘Data Recovery’. Sunil is actively involved in various industry forums to promote data privacy awareness. Sunil’s insights on data destruction are widely recognized, with his articles published in prestigious platforms like SC-Magazine, IAITAM, and other industry publications. He is a sought-after authority by leading media houses during ransomware attacks and critical data loss incidents.
Session Title: Zero Trust in IT Asset Disposal: Strengthening Data Security and Compliance
Session Description: This session explores how Zero Trust principles enhance IT asset disposal security by treating all devices as potential risks. Learn how data destruction techniques, certificates of destruction, and on-premise sanitization ensure GDPR and CCPA compliance while strengthening data security. Discover how remote wiping mitigates chain-of-custody risks for Work-from-home employees. Attendees will gain insights into integrating Zero Trust into IT asset management, making disposal practices a cornerstone of their cybersecurity strategy.

Sunil Chandna
Tammy Lesch : PlanITROI
Speaker Bio: Tammy Lesch is the Chief Strategy Officer (CSO) at PlanITROI, driving innovation, sustainability, and growth. Over eight years, she’s held leadership roles, including Chief Human Resources Officer (CHRO), positioning PlanITROI as a leader in IT Asset Disposition (ITAD) and circular economy solutions. Tammy’s expertise spans strategic planning, talent development, and operational excellence. With a people-first leadership approach, she aligns PlanITROI’s mission to “Change Lives with Affordable Technology” with environmental sustainability, fostering a responsible future for IT asset management.
Session Title: Enabling Hybrid Work Through ITAD: People, Technology, and Sustainability
Session Description: Tammy Lesch, Chief Strategy Officer and CHRO of PlanITROI, moderates a thought-provoking discussion with industry experts on how IT Asset Disposition (ITAD) supports hybrid work, expands talent pipelines, and drives sustainability goals.

Tammy Lesch
Terolyn Phinsee : MemorialCare Health Systems
Speaker Bio: Terolyn Phinsee, is CSAM, CHAMP, CAIAM certified. She is the Sr. Software Compliance/ITAM Program Manager for MemorialCare Health Systems. She is a recognized ITAM expert. She provides technology leadership to community non-profits for inner-city youth and former foster youth. Terolyn received the 2024 Flexera Judge’s Choice Technology Intelligence Award. As a Sr. Technical Project Manager she mentors others to implement and manage IAITAM KPAs, ITIL, ISO, and HIPAA Security processes and procedures. She has successfully negotiated software contracts and license reviews resulting in a savings of over $4M. She is passionate helping others find their role in IT and purpose in life.
Session Title: Before You Say ‘I do’. Understanding software contracts before you sign on the dotted line.
Session Description: In the session, you will learn how to work successfully with your Legal and Purchasing department log software contracts. Learn the basics of software contract reviews to ensure that you can efficiently negotiate. Clearly understand the terms of use. Understand license type enterprise, business, perpetual, subscription, etc. SLA for SaaS applications, contract duration, payment terms, reporting of usage at renewal, true-up/true-down, contract termination. Terms NDA, MSA, fully executed, red lines, EULA, auto-renewal, etc. You won’t be bored!

Terolyn Phinsee
Todd Hogan : Geonovi Development, Inc.
Speaker Bio: Todd Hogan is the CEO of Geonovi Development, a provider of advanced data connectors and analytics serving the ITAM marketplace. Todd has over 25 years of ITAM experience serving as the President of Eight K Development, an ITAM consultancy. Todd also spent several years at Ivanti and served as the primary design architect for Ivanti Asset Manager.
Session Title: Purchase and Discovery Data – Both are Critical for AI Enablement.
Session Description: Attendees will gain an understanding of the critical importance for accurate and timely procurement and discovery data and how these two data elements can unleash game changing AI metrics and analysis. The session will uncover many of the common challenges associated with capturing accurate and timely asset procurement details. Attendees will see examples of game changing AI metrics made available when procurement and discovery data is properly structured.

Todd Hogan
Tom Watson : Asset Management International, LLC
Speaker Bio: Tom Watson, IT technology expert and entrepreneur, is the founder and chief executive of AMI. Since 2003, Tom has grown AMI and its flagship product, AssetTrack, into an industry leader in hardware asset management.
Tom previously worked as a software developer for several technology startups, including senior architect for Micropath’s asset inventory software. At Micropath, he saw how hard it was for companies to keep track of hardware, which served as the impetus for AMI and AssetTrack. Tom graduated from the University of Washington with a degree in Fine Arts.
Tom’s mission is to help people buy only what they need and ensure they receive what they buy while avoiding financial pe
Session Title: The IT Asset Equation: Maximize Value and Minimize Waste
Session Description: Are your hardware assets sitting idle or delivering results? Learn how simple actions can immediately transform your approach to asset management, from reducing waste to streamlining costs. Walk away with practical techniques to decrease stock dwell time, improve asset utilization, and keep costs under control. Learn how to make data-driven decisions that make your job easier and your boss happier. This session will give you the insider tips and tricks you need to create a more efficient IT environment today along with insights into preparing

Tom Watson
Torsten Larson : Absolute Software
Speaker Bio: Torsten Larson is a seasoned expert in Information Security and Technology, with over 30 years of experience in Cybersecurity, Risk, Compliance, and Sales. He has successfully led initiatives that drive innovation and secured operations for the U.S. Military, Healthcare, Financial, and Software Companies. As a speaker, Torsten shares insights on IT Asset Management, Cybersecurity, Risk and Compliance at conferences and industry events. Passionate about keeping people and companies protected, he is dedicated to helping organizations thrive in today’s dynamic information technology landscape.
Session Title: Integrating Cybersecurity and Resilience into Your IT Asset Management Program
Session Description: Integrating Cybersecurity and Resilience into Your IT Asset Management Program explores how to effectively incorporate security practices and resilience strategies into IT asset management. This session covers key practices for identifying vulnerabilities, aligning cybersecurity frameworks with asset management policies, and preparing for potential threats. Attendees will learn how to optimize IT resources while enhancing risk mitigation, ensuring continuity, and safeguarding critical assets. The session emphasizes proactive approaches to prote

Torsten Larson
Traci Murray : NCEMC
Speaker Bio: After 20 years of working in multiple facets of Information Technology with asset management always being a side responsibility, Traci decided to take a leap and make ITAM her full-time role. Now as the IT Asset Manager for a regional power cooperative, she has spent the last four years bringing value to the organization while working to mature the ITAM program. In her free time, Traci is an avid learner and always working on the next certification. She also enjoys SCUBA diving and equestrian sports. A true child of the 80’s, Traci is a huge Transformers fan and collector.
Session Title: 365 Days Later: A First-Time Attendee’s Adventure After that First ACE
Session Description: So you’ve attended your first ACE, now what to you do with all of this amazing information? A first-time attendee shares their experience of sifting through all the data from their first ACE and what they did with it in the year following to mature the ITAM program in their organization. From managing that overwhelming feeling after the first day of ACE and how to get all that swag back home to getting your team on board with your new ideas, the presenter shares it all; the good, the bad, and the sometimes downright zany.

Traci Murray
Walter Darrough : Flexera
Speaker Bio: Walter Darrough currently serves as a Director of Customer Success for Flexera. Before joining Flexera, Walter served as the Global Asset Manager for Dell. His forty-plus years of IT experience has focused on the Financial, Retail, Education, Health Care, Energy, Government, Services and Transportation industries.
Walter Darrough holds CSAM, CHAMP and CITAM certifications from IAITAM, as well as an ITIL Foundation certificate. In 2011, Walter was inducted as an ITAM Fellow by the International Association of IT Asset Managers. Walter holds a Computer Science and Leadership degree from the University of Oklahoma.
Session Title: Challenging World of ITAM : Focus on the Basics
Session Description: The technology world continues to change and ITAM is changing with it. SAM and HAM teams don’t just need to focus on Enterprise on-prem software and hardware. Today ITAM professionals need clear visibility into their entire IT estate to identify areas of need and to confidently act. During this session we will discuss the need to focus on the basics. The ITAM professional still needs to focus on Data Quality to make sure the company is making decisions based on sound data. This is important for your career and your company.
